Apple comes up with force their prices in the Uk for the weakness of the pound – Economíahoy.mx

Bloomberg – 11:21 – 28/10/2016

• The MacBook Pro has gone to cost 2,999 pounds since 2,499 pounds

on Friday, consumers in the Uk have seen firsthand how it can affect directly the ‘Yes’ to the brexit. Both Apple and Electrolux have reacted to the fall of the pound driving up prices in the british isles.

In a discreet way and suddenly, Apple raised the cost of some of its devices, including the MacBook Pro at 20%, while the Swedish company Electrolux has been recognized that it is increasing the prices of some of its appliances by 10%.

In view of the inflation recorded the faster growth in two years, it is likely that the pressure on prices to rise as the pound falls to levels not seen in decades, raising the cost of imports to a few weeks of Christmas. Microsoft has also started to charge more to the british for some of their software tools.

“we will See more price increases, probably even more so in the higher end of the market, and also a major contraction in the real disposable income of the british and then we will see how they left things,” says Kit Juckes, strategist at Société Générale.

Apple began to charge 2,999 pounds by your device the Mac Book Pro, compared to the 2,499 pounds that it cost at the beginning of the week. The Mac Mini is now sold 479 pounds vs. the 399 pounds. However, the prices of these products in the united States have not undergone changes.

“Apple suggests that the international prices for the products on the basis of various factors, among them are the exchange rate, local laws, import, trade practices, taxes, and operating cost,” said a spokesman for Apple said in a statement.

“These factors vary from one region to another and also change with time, so that international prices are not always comparable to the retail prices suggested for the united States”.

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