Verizon is the largest wireless carrier in the US and will soon launch a streaming video service.
Verizon Communications announced yesterday that it agreed to buy AOL, in a deal worth US $ 4,400 million, which gives the largest US wireless carrier access to the platform for mobile video and mobile advertising technology to AOL, along with content including the Huffington Post website.
The agreement stresses the need for telcos to diversify as their wireless services mature and more consumers watch videos and access content through their mobile phones.
In fact, Verizon announced the acquisition just as it prepares to launch a mobile service that will offer video streaming live TV, original programs and pay per view. The operator will pay $ 50 per share, a premium of 17% on the price of securities of AOL on Monday, they said both companies said in a statement. The CEO of AOL, Tim Armstrong, will continue to lead the operations of the company after the deal is completed, they reported.
By joining the program advertising technology AOL mobile content, Verizon will get a new . source of income, at a time when its main business faces increasing competition from rivals such as T-Mobile US
AOL, meanwhile, has been expanding its role as a provider of advertising technology in recent years – moving further away from its beginnings as Internet access provider – and last month announced the launch of a technology that will allow marketing managers decide where to spend their money, putting it in direct competition with Google and Facebook
<. ! - Banners below ->
No comments:
Post a Comment