The Motorola Moto Z. 
Convert your phone with different accessories seems to be the latest fashion.
on Thursday, Lenovo unveiled their phones Moto Z and Moto Z Force, which boast their ability to add modular accessories that allow you to add magnetically things like a horn or miniature projector.
Lenovo is the latest to offer modular accessories company, which is part of an increase in the creation of products that are more than a traditional rectangular phone. LG already offers this capability in its G5, and the Project Ara Google promises even more options to personalize your phone.
These companies have tried to stand out and discard the traditional. This is because it is increasingly difficult to surprise consumers with new cell.
This has resulted in an increase of accessories currently available for your phone, such as virtual reality devices, cameras with ability to 36o degrees and accessories for your camera or extra battery.
would you like to customize your Moto Z with Mods Moto?
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Lenovo is betting that consumers will appreciate this move.
“We are different to be the best,” said chief marketing officer of Lenovo, David Roman.
However, it is unclear whether the average consumer cares about this level of customization .
“It is not the main consideration when buying a product right,” said Avi Greengart, product analyst. According Greengart, consumers are fixed on the phone first and last in the accessories, if they are interested in the product.
It is also a matter of supply and demand, as these modular accessories are not free and consumers will have to decide which are what really interest them.
The number of accessories will be limited at first, but Motorola and Lenovo promising developers hope to attract financing for their projects.
are not the first
Lenovo boasts that his initiative is an innovation and that “change everything.” However, LG came forward with the G5 phone, which was released in February and allows users to change the bottom of the phone as a specialized camera button or horn HD components.
At the time, LG also introduced modular accessories for their phones as a way to revolutionize the industry.
According Greengart, the version of Moto Z is superior because it uses magnets to adjust quickly and does not require removing the batteries as the G5.
Lenovo and LG will face challenges in trying to convince consumers to change their iPhones or cell Galaxy. However, these accessories might help create some loyalty from users. That is, the fact that you have modules or “mods” you can use in future devices may be more reluctant to change cellular users.
“If you buy a product and there is an attractive accessory, your relationship with this product or brand intensifies,” Greengart said.
On the other hand, the Ara Project Google include a phone that you can build yourself. The Mountain View company, plans to unveil a version of the telephone in 2017 and will include a number of modules.
With support from third parties
Although the initial batch of modules of these teams is a good start, remains to be seen if other companies are interested in supporting any of these products.
LG is working with developers and offers support to create more friends , the brand name given to the modules. Also, Lenovo Group Capital and Incubator have booked US $ 1 million to fund the best Moto Mod project in March.
No doubt Google will also use its power and influence to increase participation in the Project Ara, in the same way as he promoted Android.
It is clear that there must be a massive adoption of any of these products in order to convince other companies to participate. This will show the true potential of the modular concept. Every company is likely to have an updated camera module version or better speakers. However, external support from other companies may boost the creation of modular sensors that are needed in a science project or an accessory to scan that is used by shipping companies.
“In this way, the concept of modules may have an impact or specific market,” Greengart said, noting that this concept is part of a long-term vision. “Of course, it will not discuss the benefits of an accessory that will serve only 1,000 people”.
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