By agencies
chinese consumers became to break a record for spending this year on the "Day of Bachelors", a commercial operation, considered the most important in the world and that one more year shot all of the counters, with a business volume of US$ 18,000 million, which exceeds the Pdroducto Gross Domestic Nicaragua (estimated at approximately US$ 12,000 million).
At midnight (Thursday in China), chinese web surfers are precipitated on your phone or your computer to take advantage of the discounts proposed for this operation, created in 2009 by Alibaba, a giant national online sales.
Alibaba, the "Day of Bachelors", which is celebrated on 11 November (11/11) by the succession of “1″ that refers to singleness, it is an occasion to boost their sales thanks to the promotions.
In the first five minutes of operation Friday, internet users spent an estimated 1,000 million dollars only in the platform of Alibaba, the group reported.
Before 7 in the morning, the volume of sales had already surpassed the entire sales made in 24 hours in 2014. Shortly before noon, sales reached 12,126 million dollars, not far from the record of last year during all the day, with 14,300 million dollars, a figure higher than the GDP of a country like Nicaragua.
at The end of the day the fever consumerist of the "odd" amounted to 17,800 million dollars, a figure equivalent to the GDP of Jamaica.
the number 2 in The sector in China, JD.com also took advantage of the frenzy of consumerism and proposed a host of promotions and discounts.
These figures are a breath of fresh air for an economy china is increasingly choked off.
What is the Day of Singles?
In just five minutes, achieved the first US$ 1,000 million, the giant of electronic commerce Alibaba -the main sponsor of this event – reached in an hour the 4.780 million euros in sales in their portals Taobao, Tmall, and Aliexpress, among others, a quantity that in the previous year it took 90 minutes to arrive. There are even some analysts that predict that this year might register a 50% increase on the total of 2015, when these portals were sold products for a total of 13.340 million euros, 60% more than in 2014.
To achieve these figures of vertigo, the company that leads the billionaire Jack Ma has spared no expense and effort. With a promotional campaign mass takes months in operation, the virtual stores offer millions of products of all types with prices discounted by up to 50% , including about 11,000 international brands.
in Addition, the show was served with the gala television that took place in Shenzhen, tech capital of China and a paradigm of its process of reform and economic opening, in which national and international stars -Kobe Bryant, Scarlett Johansson or David and Victoria Beckham, among others – gave the welcome to this day with a countdown similar to the New Year.But in this edition there’s more news, and Alibaba is experienced with new technologies to improve and influence the forms and purchasing habits of their users in the future.
To do this, the company offers a service of virtual reality by which clients can “walk” digitally on stores such as Macys in New York, “choose” a product to examine it and make the purchase instantly if they so wish.
Other new options are a game of augmented reality-style Pokemo Go, in which players have to “capture” cats of Tmall stores and restaurants that participate in the platform and earn rewards; or the making of introductions direct from foreign brands to local consumers.
For many observers, these innovative efforts demonstrate that Alibaba has the intention of obtaining advantage in the asian market, where the company is expanding aggressively in recent times. “The countries of the region such as China, Japan and South Korea have the most experience in the most advanced technologies, and their consumers are more willing to adopt these new technologies, although there is nothing to prevent the spread to other countries”, stated Jack Chuang, OC&C Strategy Consultants, told the BBC.
How it originated?
The origins of this Day of the Single are to be found in the University of Nanjing, where several of his students chose the date of today (11-11) by the day with more numbers each year, a figure that symbolizes singleness in China. If the idea was to assert its condition of people without a partner that day decided to take a whim, Alibaba picked up the gauntlet registering the brand in 2009 to increase its sales in one of the lower season of the year.
Since then, year after year has been growing in volume until stand as the day that most online shopping in all over the world, reaching more than the sum of the Black Friday and Cyber Monday a day. Such is its appeal that even other competitors such as JD.com, Amazon China, Suning or VIPshop have been added to the festival and offer huge discounts during the day.For now, Alibaba is the indisputable queen of the sector, and accounts for 80% of the market share in China, with more than 450 million users.
however, the company is aware that the internet commerce is a sector that does not always continue to grow to the levels to which it is doing now, so that should improve in such fields as sales in rural areas or the fight against counterfeit goods sold on their portals, a scourge that has done much harm to his image.
The internet transactions accounted for in the first nine months of 2016 11.7% of total retail sales, representing a 26% more than during the same period last year, according to detailed Meng qingxin then, of the National Bureau of Statistics.
the buyers who succumb to the offers of today, it is estimated that 59% will do so via their smartphone, a figure higher than the 27% of global average level of agreement with Accenture.
“The continuous improvement of the models of retail to improve the shopping experiences will drive further to other competitors to catch up,” said Sun Fangting, Euromonitor China. “China is increasingly a leader in the world on the how to buy”. With the end of everything purchased arrives at its destination, the company has mobilized an army of nearly 2.7 million of dispatchers is expected to make delivery of more than 1,000 million packages in a day, 35% more than in 2015.
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