The giant automobile Fiat Chrysler plans a strong investment in the traditional market of jeeps in the united States, which will create around 2,000 jobs, as announced by the company today. On the eve of the great fair of the sector in Detroit, the company aims to revive its model Jeep Wagoneer. The consortium Italian-american said that it would invest a billion dollars to the expansion of two plants in the states of Michigan and Ohio.
“The additional benefit of the investment in Warren (Michigan) is that it will allow the plant to produce the pickup truck the ‘pickup’ of heavy-duty Ram, which is currently being produced in Mexico,” adds the official statement. Note, however, is not accurate if the intention of Fiat Chrysler is to finish replacing the production of the Ram pickup that is made in the plant in Saltillo, in the mexican state of Coahuila, or if in the future this model will be manufactured in the two countries.
Before the threat of tariffs on the part of Trump
The announcement takes place after the president-elect of the united States, Donald Trump, to ask the sector to the creation of more jobs in the country and accused major automobile manufacturers such as General Motors and Toyota to produce in Mexico to pay low wages, threatening them with high punitive tariffs. The announcement of Fiat Chrysler is known five days after of the group, Ford announced the cancellation of an investment of $ 1,600 million in its plant in the mexican city of San Luis Potosi.
The statement did not allude to these topics, but remember that today’s announcement is the second phase of an industrialization plan that was released in January of last year and which seeks to make maximum use of the facilities in the united States. The CEO of Fiat Chrysler, Sergio Marchionne, said in the press release that the plans of the consortium had been determined previously and these plans seek to “strengthen the united States as a nucleus for those vehicles” and, in addition, to meet the recent demand in this country and increase exports.
LGC (dpa/EFE)
A worker at the plant of Chrysler in Michigan (in August of 2016).
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Detroit: exhibition of cars with muscle
Fat, heavy and angry
at CES In Las Vegas all revolved around the driving autonomous cars and connected electric motors. By contrast, in Detroit, remain faithful to other values: cars are big and heavy and as many horses as possible. The consumption does not matter as in this GMC Sierra Terrain 6-liter engine. Attention, there is also a diesel version of the 8 cylinder.
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Detroit: exhibition of cars with muscle
Athletic, beautiful, fast
the Chevrolet brand of General Motors, is known primarily for his Corvette. The image shows a model Grand Sport, 2017 and at the fair in Detroit will show the ZR 1, a vehicle to 700 horse power. By the way, not all american brands are present in Detroit. The number four of the united States, Fiat Chrysler chose to save the money. How should we interpret that?
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Detroit: exhibition of cars with muscle
More truck
In Europe, Ford is known for its compact models and the middle class. But also bet on the market inside american trucks like the F150 Raptor. A strategy is understandable since, according to the Center for Automotive Research (CAR), 60 per cent of new vehicles sold in the U.S. were light trucks.
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Detroit: exhibition of cars with muscle
Even faster
The Mustang would be for Ford what the Corvette for Chevrolet. As the second largest manufacturer in the U.S. behind GM, Ford shows in Detroit a classic with a new design. By the way, many of the cars of the united States is produced in Mexico. VW, Audi, Hyundai-Kia, Toyota and Mazda have factories and plans tariffs on the import of Donald Trump could affect sales.
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Detroit: exhibition of cars with muscle
Germans in Detroit
As a teaser, the manufacturer of sports cars Porsche, renounced his participation in the shows. Their market share is quite small, but the models of the SUV from Zuffenhausen sell well. For its part, BMW will premiere the new 5-series. The bavarians also opt for models "most large and aggressive", as demonstrates the concept X2 "urban and sport" for BMW .
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Detroit: exhibition of cars with muscle
The mighty men of Stuttgart
The subsidiary of Daimler Mercedes-Benz is the most involvement you have in the u.s. market among the German manufacturers. The suavos be presented in Detroit the E-Class Coupe. The success of Mercedes in the US are not based precisely on these forms, but in their models SUV as the GLC.
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Detroit: exhibition of cars with muscle
A Daimler enormous
What is the message of this car? What Mercedes also knows how to do other things! The X-Class type pickup truck is still a prototype and will hit the market by the end of 2017 only in Europe. After coming out in Latin America and Australia and it is expected that soon will be released a larger version in the united States. This is in reality only a model “medium”.
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Detroit: exhibition of cars with muscle
The bad from the exhaust pipe
And what does the Volkswagen? Each of their performances is presented in the U.S. under the motto “reboot”. Should be enough to succeed with the presentation of the Tiguan Allspace, a long version of your sales success in Europe that will be sold first in north America and then in China and Europe.
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Detroit: exhibition of cars with muscle
The sales success of Toyota
The Toyota Camry was also a constant image in the streets of europe. Now, however, is a rarity in the Old Continent since it was decided to curb exports in 2004. Now the japanese are trying to have success in the united States with this new model that will be presented in Detroit. The Camry is one of the most cars sold in the U.S.
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Detroit: exhibition of cars with muscle
Lexus luxury
Lexus, the luxury brand of Toyota, will premiere in Detroit its new flagship, the fifth generation of the model LS. 28 years ago that they made their debut with the first model in Detroit. Something atypical of this sample is its fuel consumption of 3.7 liters per 100 km, Nothing unusual, since this beauty has a heart hybrid.
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Detroit: exhibition of cars with muscle
Egg surprise
back to the first image, this Chevrolet seems to big, thirsty, and angry. But as often in life, it is only the appearance. This model Colorado ZH2 was developed in collaboration with the united States army and is fully electric. Maybe that’s why it is not in Detroit.
Author: Henrik Böhme
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