Huawei is already a leader in Spain – Hypertext

Huawei Technologies is already the first manufacturer of smartphone in Spain, according to data from the consulting firm Kantar Worldpanel. The company has overtaken and Samsung Electronics, the leader in the country since more than three years ago.

The chinese company set the year 2020 as the deadline to achieve the leadership in Spain, but the latest developments in the industry and the strong commitment by the country have enabled the company to get the first place almost four years before. Phones such as the Huawei P8 Lite, Huawei P9 Lite and Huawei P9 have been her main weapon throughout the year.

The initial goal of Huawei was to reach the leadership before 2020. They have reached almost four years before.

The other side of the coin is Samsung, whose market share has dropped almost 50% from October 2015, when it reached 39.2 per cent. The difficulties with the Note 7 and the growth of rivals like BQ or Huawei on certain sections of the year influenced you in your growth.

Thanks to the recent release of the iPhone 7, Apple managed to climb up to third place at the national level, surpassing BQ and LG between the months of October and November 2016. The company from Cupertino has 13% market share, almost six percentage points less than Samsung and Huawei.

The market share achieved by Apple in November of 2016 exceeds the one registered by the company a year before, when it launched the iPhone 6s. Among the reasons are: the iPhone acting as a Trojan horse, and the greater the number of innovations present in the iPhone 7 and 7 Plus, more attractive to the public than their predecessors.

In fourth and fifth place are LG and BQ respectively. is The company’s asian continues its upward trend from the summer of 2016; the Spanish company, however, continues a downward trend since may of 2016, when it reached the third place at the national level with 16.2% of market share.

the difference between The first and the fifth place is ten percentage points. The market is more diverse than ever.

In general, the data of Kantar Worldpanel show a market more diverse than a year ago. Between the first and the fifth place, there are only ten percentage points of difference. In November 2015, however the difference was of almost 23 percentage points.

At the platform level, the variations are scarce. As a result of the launch of the iPhone 7 and the holiday shopping season, Apple increased its market share by two percentage points, achieving a 13%. However, Android still retains the whole of the market with 86.5% in Spain.