The current third largest mobile phone maker in the world, behind Samsung and Apple, unveiled her model Mate 9, with the that will battle the Premium range.
Huawei is going to by all in the business of smartphones. The current third largest mobile phone maker in the world, behind Samsung and Apple, unveiled on Thursday in Munich what is your new ace in the sleeve to give battle to their rivals in the coming quarters, in particular in the Premium range. This is the Huawei Mate 9, the mobile with which the chinese giant will seek to wrest market share on both rivals and especially Samsung, as it will seek to win over those clients who have purchased or anticipate purchasing the Galaxy Note 7, withdrawn from the market a few weeks ago because of problems with its battery, that caused many units from catching fire spontaneously due to overheating.
The chinese manufacturer does not hesitate and launched into the jugular vein of Samsung. The ceo of Huawei Consumer, Richard Yu said: "Our mobile phone does not explode. Heats up to 5 degrees less than the S7 Edge (the most advanced model today, the surcoreana9". The manager said during the presentation that the battery of its new mobile –one of the strong points of the Matte 9 – it is made "according to all regulations in the field of security sector", including the technology Super Safe 5 protection of the connector, which allows the system to monitor the voltage, current and temperature in real-time. "So we eliminate potential security risks, and contribute to prolong its useful life," he added. A message with which the chinese manufacturer is also looking to regain the trust of the clients to terminals and more powerful, with batteries that last longer, after the problems of the Note 7.
Yu did not spare good words to introduce the new flagship of the company, of 5.9 inches. Assured that have created a device that is at the forefront of innovation, both in hardware as in software. "It is a smartphone is a breakthrough, with significant improvements in terms of performance, autonomy and experience of use. The team offers an Android experience without precedents," he stressed, making clear the company’s commitment for the operating system from Google, although the Internet giant recently launched its mobile Pixel, which will compete in the market with the new Matte 9.
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responsible for Huawei highlighted four strengths of the terminal, "which represent a new leap forward". In the first place, which brings the chipset Kirin 960 of the company itself and that is "processor for smartphones with the highest performance on the market". This is so, as they explained, because it is the first that has a CPU and a GPU 8 cores each, that trigger the performance while reducing considerably the energy consumption. In addition, this technology takes full advantage of the new standard chart Vulkan, available on Android 7.0, which allows you to increase the graphics performance by up to 700 percent.
the second point is the battery, of 4000 mAh, "more safe and fast loading," which ensures according to Huawei, a large autonomy and peace of mind for the user. Yu said the Mate 9 increases the autonomy of the battery to provide more than two days of high-performance, uninterrupted, and ensured that their technology SuperCharge allows you to charge in 30 minutes, 58% of the battery, "what you need for a day."
The camera is another element that bragged about the chinese manufacturer, already announced last April an important alliance with Leica to re-invent the moving picture, and to plant face to Apple and Samsung in this field. The Matte 9 incorporates the second generation of the dual cameras that have been developed both companies, with a RGB sensor of 12 megapixels and the other monochrome 20-megapixel camera, capable of capturing 50% more detail in every image.
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responsible for Huawei highlighted finally the user interface that uses the terminal, which leads to Android 7.0. It’s called Emui 5 and allows access to more than 50% of the phone’s functions with just two touches, and 90% with only three touches. "We have achieved that the terminal gets more intelligent and efficient with the time, thanks to our algorithm of machine learning, because it goes with an understanding of the usage patterns of the consumer. In this way, it ensures that the priority applications receive preferential access to the resources of the system," said Yu, who noted that the terminal allows you to use two instant messaging applications at the same time (WhatsApp and Facebook, for example).
The Matt 9, available in five colors (grey, metal, silver, black, champagne, brown, mocha and white ceramic tile) and prepared for the virtual reality Daydream of Google, will hit the market in a few days on a version of 4GB of RAM and 64 GB of storage (expandable via microSD card). Its price part of the 699 eur.
The firm, which revealed that it has sold to date over 9 million mobile P9 and P9 Lite, also announced in Munich a partnership with the luxury brand Porsche to bring out an exclusive edition of the Matte 9 that will have 6GB of RAM and 256 GB of storage. In this case, the price will shoot up to the 1.395 euros. This model will be available in China and in all the stores of Porsche Design, with the exception of the united States.
Huawei also used the event to launch a new smart watch (Huawei Fit), which will cost 149 euros. The device monitors heart rate, steps, tracks sleep and provides support in sports activities. In this way, with programs running comprehensive, and serves as the trainer in real time, as he has advanced the company. Will go on sale in two colors: titanium gray and moonlight silver, and will be for sale in a first time in France, Germany, Italy, the Netherlands, Portugal and the USA.
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