Trucks, the stake of the japanese brands in the Salon of the Car – ElEspectador.com

In Japan they characterize the stringency impeccable of everything that you do, the discipline of its people and technological innovation as a banner of any of its industries. This trio of features is more than visible in the automotive sector, where historically the japanese have been maintained between the three markets with the greatest production globally.

Currently occupies the third place, below China and the united States, with 9.6 million vehicles a year, according to the International Organization of Automobile manufacturers. In Colombia, too, feels the power of the vehicles from this island, as they have been located as rooms sold in the national territory during 2015 (11.324 units) and what will run in 2016 (10.621 units).

The above is due to the trust that colombians have been deposited especially to three great brands: Toyota, Mazda and Nissan. All have great expectations and surprises to edition XV of the fair, which is less than 15 days from start.

Toyota, for example, comes with nine successful months in sales, which is reflected in a growth of 26.1 per cent compared to the same period last year. This is due to a strong bet by the segment of utility vehicles, where it controls 10% of the market by, among other things, the renewal of the RAV 4, Hilux, Fortuner SW4 and the Land Cruiser 200, four of the cars most representative of the brand and that will be the protagonists during the show.

For his part, Juan Carlos Lopez, national manager of marketing for Nissan, said that it was very that the mark had "not so many new developments or both deployment and in this edition of the fair." For the sample will be the Kick, a crossover-designed by, and for Latin america, and on which they have placed their expectations.

Mazda, in the last few weeks has been pretty active with their releases, not far behind. Like the other two manufacturers, it sees a strong inclination for the larger vehicles with the advent of the recent CX-9 and Mazda 6. Both are in addition to other stars of its portfolio, such as the Mazda 2, the Mazda 3 and the Grand Touring. Despite the closure of the assembly plant of the brand in the country, their sales have not decreased. On the contrary, rose from seventh to fourth place at the national level. Something as well as a growth of 16.1 % and is expected to grow by between 10 and 20 % more by the end of the event, said Fabio Sanchez, its president in Colombia.

in order To "enrich the lives of people", as you see Nissan; "to connect to the machine with your pilot", in the style of Mazda, or "bring joy to the heart", as it seeks to Toyota, what is certain is that the japanese come to the show with clear goals, which seek to comply bringing out the best of its philosophies and technologies.