Apple reported plans a decline in sales for the first time in more than a decade, evidence that the smartphone market is becoming saturated and threatens to break a run of unprecedented success of the Cupertino company, California.
Apple reported plans a decline in sales for the first time in more than a decade, evidence that the market for smart phones (smartphones ) is becoming saturated and threatens to break a run of unprecedented success of the company’s Cupertino, California, reported Bloomberg
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Apple’s revenue in the first three months of 2016 will be of 50.000 to 53.000 billion dollars, said Apple, representing the first quarterly decline since 2003 and will be located below the 55,500 million expected by analysts
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Apple may be reaching the limits of iPhone growth and a slowdown in China will not improve sales.
company said Tuesday it sold 74.8 million iPhones in the quarter ended Dec. 26, the first full quarter following the launch of its iPhone models and 6S 6S Plus. The expansion of 0.4% in shipments was the lowest since the product debuted on the market in 2007.
While sales in China rose 14% in the quarter, Apple began to notice a change in the economy, particularly in Hong Kong, Chief Financial Officer Luca Maestri, said in an interview with Reuters
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iPhone shipments did not meet analysts’ expectations of 75.5 million units, according to FactSet StreetAccount company.
The net profit of the company in the first quarter grew 1.9% to 18,360 million, while sales 1.7% to 75.870 billion increased. Both figures are a record for the company.
With information from Reuters and Bloomberg
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