Signature Apple reported that its total sales of $ 75,872,000 in the first quarter of fiscal year 2016, which covers the months from October to December anteriores- grew 2% over the same period of 2015.
The report shows the growth of the service category, the weak increase in iPhone sales, following the fall of the iPad and the swing of the Mac computer.
All this-despite the record volumes highlighting its executives-making firm opts for caution in estimating how will fare in the coming months. class=”mce”
The report indicates that from the fourth quarter of 2015, the increase in revenue was 47%, because between July and September reached $ 51.501 million. And the fourth quarter of 2015 had shown negative signs.
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The new records
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Apple stressed that these total sales from October to December were record, as well as the profits during the quarter: $ 18,400 million, or $ 3.28 per share. He also stressed the increase in service revenues.
“The service business growth accelerated in the quarter to produce record results,” Tim Cook , Apple’s CEO.
The services (including Internet sales monetization services, AppleCare, Apple Pay, software and other licenses, such as apps) grew 26%, a higher rate between 2013 shown and 2015 (between 9% and 22%).
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The executive also said that the installed base of active devices reached a landmark 1,000 million.
Luca Maestri, Chief Financial Officer of Apple, also highlighted the record of sales and profit margins “despite the difficult macroeconomic environment.”
Total Sales for the first quarter of 2016 was among the $ 75,500 million and $ 77,500 million expected by the company, according to the announcement that was made on 27 October 2015. class=”mce”
What about the iPhone?
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In terms of products the company sold iPhone 74.7 million, about the same as in the first quarter 2015. Thus, the income of barely $ 51,635,000 represented a 1% increase from a year ago.
News agencies stressed that those iPhone sales were lower than the 76.5 million iPhone analysts expected and that the growth of sales of this device shows the pace slower in its history.
What is very clear in the reports of the company is that, at least in the last three years have seen an increase in sales volumes This phone, as while their growth rates have varied cyclically.
Apple sold 47.7 million iPhone in the first quarter of 2013 that generated $ 30,660 million. That year growth reached 29% and 28% respectively.
In the same period of 2014 placed on the market 51 million that phone, which generated $ 32,498,000, and he meant increases of 7% and 6%.
But in 2015 sold 74.4 million units, he entered on this account $ 51.182 million and growth rates were 46% and 57%, respectively.
iPhone results between October and December 2015 could be related to the difficulties experienced by the smartphone market during the year, among other factors.
SEE ALSO smartphone sales slow down in 2015 and leaves injured Windows Phone
Fall and iPad the offense of the Mac
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As for the other two star products from Apple, the iPad and the Mac computer firm reported that its revenues fell 21% and 3% respectively in the first quarter of 2016.
In the case of the tablet, the fall is a phenomenon and repeated: after an increase revenue from 22% in the first quarter of 2013, in the same period of 2014 grew just 7% and in 2015 gave -22%.
The problems Tablet Apple also is the global market and affect different brands. class=”mce”
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The Mac computer, meanwhile, had already reported a decrease of 16% in sales revenue in the first quarter of 2013; in 2014 he recovered and grew 16%; and in 2015 its growth was 9%.
Cycles by region
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The report shows that Apple this quarter sales in the Americas decreased (-4%) and Japan (-12%), grew 4% in Europe and in the rest of Asia Pacific, and China increased 14 %.
At the regional level, at least since 2013, sales have typically shown falls and cyclical increases in the first quarter. class=”mce”
In 2013, in fact, Apple’s total sales grew double digit in the Americas, Europe, China, Japan and the rest of Asia Pacific ( between 10% and 57% in the first quarter).
However, in 2014-for the same period-the growth was lower (between 5% and 29% in Europe, China and Japan) and even declined in the Americas (-1%) and the rest of Asia Pacific (-9%).
In 2015 total sales by region rose again between 8% and 23%.
In China , where sales had been highlighting the company as its last great frontier, behavior sales has also been cyclical between October and December: in 2013 grew 67%; the following year the growth was 29%; in 2015 it rose again to 70%.
Now, in the first quarter of 2016, Apple’s sales in China have increased only 14%, the lowest for the period. In this market the company faces competition from companies such as Huawei , which has also become a strong contender globally.
Screening of next quarter
Apple reported that for the current quarter (January, February and March) expects revenues to fall somewhere between $ 50,000 and $ 53,000 million millions.
Typically this period of lower sales after the Christmas season , but estimates of this year -although are higher than in 2013 and 2014 are slightly lower than the 2015
In 2013 sales had forecast $ 41,000 million to $ 43,000 million in 2014 were similar expectations. $ 42,000 million to $ 44,000 million
In 2015, Apple estimated that sales from January to March would be located on a slightly higher level than is now projected. a year ago between the projected $ 52,000 million and $ 55,000 million. class=”mce”
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