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The Monday morning, when he was 24 years obituary Yahoo, one of the great early online was written.
bought the vendor telephony and internet Verizon for an amount close to US $ 5,000 million with the idea of creating a massive network of content.
This is achieved through a merger with another large yesterday, AOL, a company that had acquired last year by a similar amount.
AOL and Yahoo are like “two friends from high school who everyone knew would end joining, but only at the right time, or when the two were a bit desperate, “he wrote the correspondent of BBC technology in the US, David Lee.
“Yahoo and AOL popularized Internet, email, search and use real-time media. It is poetic that we join forces with AOL and Verizon as we enter a new chapter focused on climbing phones, “said the CEO of Yahoo, Marissa Mayer, announcing the deal.
the two survived, on crutches, the crisis of online bubble. Now Verizon expects major results of this marriage of convenience . That, in any event marks the end of the independent existence of one of the most iconic companies internet history.
These are some of the numbers that tell its history.
US $ 140,000 million …
… was the value that was assigned to the company in 2000, the time peak of its existence . The purchase by Verizon was US $ 4,830 million.
The figure does not include some of the most lucrative investments of Yahoo; specifically, its stake in the Chinese Internet commerce giant Alibaba, and Yahoo Japan. These businesses have a combined value of about US $ 40,000 million.
3.4% …
… is its participation in the advertising market online United States .
This puts him in third place, a long distance Google and Facebook, which between them account for about half the market.
When he was at the summit, between 2004 and 2006, Yahoo was 20% of that pie owner, according to company figures Pivotal Research Group.
“But such is the size of the industry, even a third would be extremely lucrative for Verizon. that is the agreement and is the reason why yahoo managed to sell for a sum as high, though has left the radar of most people in recent years, “writes David Lee.
209 million …
… users US. Yahoo transited in June according to the measurement firm Comscore media.
This places again, in third place behind Google (241 million) and Facebook (208 million) . According to Comscore, while leaders are growing steadily, Yahoo has lost about 4% of its audience in four years.
Adding the different sites which owns, it is estimated by Yahoo spend 1,000 million monthly users.
However, the problem is what benefit you can get it.
“ We just do not have enough data about those billion users to manage and customize ads in the form that Google and Facebook can do, “says David Lee.
US $ 490 million …
… were operating losses reported by Yahoo last week in the presentation of its results for the second quarter of 2016 accounts
Even net income pales in comparison to the market leaders. cash register Yahoo saw entering US $ 1,000 million; Facebook, about US $ 20,000 million and US $ 77,000 Google a million.
“You may have made a name for helping to understand the web, but much it is clear that other companies do a much better job and make more money now,” says Lee.
Analysts blamed on Yahoo him her “falling asleep on their laurels”; He is having stopped innovating and have lost searching for an identity, which could not be decided by search engine, social network news site, all of the above or none of the above.
US $ 710 million …
… are the losses caused by investment in Tumblr , the site micro-blogging that would compete in the field of social networks.
Yahoo acquired three years ago by US $ 1,100 million, while now assigned a value of US $ 390 million.
the purchase is marked as one of the examples of unfortunate business decisions Yahoo . Although Marissa Mayer promised not to “mess up” with Tumblr, the reality is that buying failed to transform the “magic touch” that was already desperately in need of your company in 2013.
5000 …
… jobs closed in Yahoo 2012 to this part, for a total workforce consists of some 9,000 people.
while Mayer said that the size of the company is right, analysts estimate that 3,000 people will lose their jobs in the near future.
When these figures and revenue, printing remains of Yahoo it is the low efficiency in business.
According to Bloomberg, sales per employee averaged about $ 116,000, while the same statistic for Google is US $ 300,000 and US $ Facebook is 400.0000.
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