Five Days / The company announced that Seat will next a new SUV, “little brother of the newly launched Ateca” which comes out in June year on the market. The new model, which is designed entirely in the technical center and manufactured exclusively in Martorell. “It’s a great opportunity for Seat and the first SUV in this category that will have all the Volkswagen group,” said the new president of the company, Luca de Meo, after announcing the new model. They did not give production forecasts model. De Meo stressed the economic evolution of Seat in the presentation of results in Barcelona. “In the last two years, we improve our results in the negative. Now, Seat back benefits. It is certainly big news in many ways,” he said. “It’s the first step to ensure sustained profitability,” he said. The key to solving the “economic emergency phase”, as he called the president, has been “the arrival of the Lion” has been the basis of “recovery.” “The new products,” De Meo said, underpin the consolidation of the brand, which is now entering a “phase of development and sustained growth.” The company achieved a turnover of 8,332 million euros, 11% more than a “record figure in the history of the company.” Is double the revenue the company made in 2009. The company’s chief financial officer, Holger Kintscher, explained that this record turnover is due to three reasons, especially the success of the model Leon, growth in registrations in countries such as Germany and vehicle sales higher added value and higher margin as is the Lion ST. Manufacture vehicles like the Audi Q3, high added value and margins in Martorell, also contributes to the good results. “Seat has broken the barrier of 400,000 registrations in the year for the first time since the beginning of the economic crisis. We are now at the level of eight years ago,” said the president. The company has sold 90,000 vehicles in Germany, which makes its first market. “We have grown in the main European markets and have made record sales in six of the EU countries in which we operate,” explained De Meo. In Spain, sales have grown by 14%. For next year, the company “is going to develop a plan to lead sales in Spain and strengthen sales in Italy and Spain,” he said. For the second year for the second time in the history of the brand, the Lion was the best selling model of the company, ahead of Ibiza. “Part of the success is the vehicle fleet market, accounting for 20% of the market,” said the president. De Meo said the Ateca be “the third pillar of the brand” to reinforce its sales in the various markets. However, do not forget the president who teaches need more models to cover all market segments and said that “much of the 3,300 million euros that will invest up to 2019 will be for new vehicles.” “We will increase our catalog by 80% with four new models”, within which is provided for this newly announced small SUV.
Seat back benefits
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