The sale of tablets, taking into account traditional tablets and hybrid with a detachable keyboard, had an annual decline of 14.7 percent in the first quarter of 2016, according to IDC.
During the period, which ended in March, a total of 39.6 million units were distributed, compared with 46.4 million in the same period of 2015. the fall was mainly due to market maturity and little interest from consumers for new models, he added the study.
The five major tablet makers –Apple, Samsung, Amazon, Lenovo and Huawei, in descending order of retail– gave ground, but maintained positions. Apple rose from 27.2 to 25.9 percent compared the same period of 2015 and 2016, respectively.
The Cupertino giant distributed 10.6 million units in the first quarter, which while doubling the number of its competitors, representing a fall of 18.8 percent over the number of units shipped in 2015, IDC said .
Samsung, which follows the steps, fell from 18 to 15.2 percent market share, with 6 million units shipped in the first three months of this year; his fall compared to the same period of 2015 was 28.1 percent.
Of the five manufacturers, if Amazon is the only one with positive results by increasing its distribution figures. IDC noted that the growth of the maker of the Kindle tablets was 5,421 percent, with 2.2 million units shipped in the period. However, IDC said some models tablets Amazon not entered their study because they taxonomy.
On the other hand, IDC highlights the opposite signs that Lenovo and Huawei experience regarding the sale of tablets. The manufacturer Matebook going through a moment of opportunity and during the second quarter could rise in the table, while Lenovo still has much to improve in terms of performance and price their tablets, says IDC.
Surprisingly, Microsoft does not appear among the five major vendors of tablets, but IDC says there is a chance that Microsoft should build beyond their tablets Surface, ending not convincing mainly because of its high selling price .
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