Saturday, February 27, 2016

Nissan Leaf Zero Emission Tour – PanamaOn

To mark the fifth anniversary of the Nissan LEAF, the 100% electric vehicle more sold worldwide, and to introduce nationwide the new version of 30 kWh of this icon reference, Nissan has organized the New Nissan LEAF Zero Emission tour. The Roadshow which will have exclusive featuring the new Nissan LEAF 30 kWh, will visit 4 cities in Spain and has had its inaugural stage in Madrid.

In the opening ceremony of this significant event, Nissan has enjoyed the participation of the General Coordinator for Environment, Sustainability and Mobility that has accompanied Manuel Burdiel, Sales Director Nissan Iberia and Francesc Corberó, Director of Communication at Nissan Iberia . After the event in Madrid, the steps of the New Nissan LEAF Zero Emission Tour will be:
• March 3 in Bilbao
• March 17 in Santiago de Compostela
• March 29.. in Barcelona.

Nissan as a global company regarding sustainable mobility, is placed once again at the forefront of innovation in 100% electric vehicles, launching the new version of the LEAF, with a battery of 30kWh and a range of up to 250 kilometers, turning to put in front of all its competitors also in terms of autonomy. By this action, attendees were able to try first hand the new LEAF, check the advantages of a fully sustainable driving and zero emissions also learn more in detail the brand strategy for the present and the future in the field of sustainable mobility.

During the same event, Nissan has reemphasized in more detail the new marketing campaign to promote the spread of electric vehicles that the brand has just launched in February and consisting three actions:

• 1. the first, called “3 months to change”, Nissan made available to all customers interested in purchasing a zero emissions vehicle the ability to test for a while up to 3 months, 100% electric vehicles of the brand, the LEAF and the e-NV200. In this way customers can see firsthand the benefits and advantages of moving to 100% sustainable mobility and zero emissions in their daily lives. Those customers who, after the test, consider that their mobility needs are different, can exchange it for another model of the Nissan range.

• 2. Second, with the “Long Distance” Nissan offer owners of one of its electric models use free for 14 days a year of a combustion vehicle for those who would like to travel long distance.

• 3. And finally, the brand will offer the service called “Instalafácil” which includes the installation and management of a loading point at home or parking customer at no cost up to 1,000 € (VAT not included).

at the opening ceremony, Manuel Burdiel, Director of Sales for Nissan in Spain has highlighted in this regard: “Since its launch 5 years ago to the day, the Nissan LEAF has undergone a complete success, positioning itself as the electric vehicle leader worldwide. At Nissan we are fully convinced that the future of mobility through the electric vehicle and sustainable mobility zero emissions and so we continue to work for the final deployment of electric vehicles in Spain “. Meanwhile Francesc Corberó, Director of Communication at Nissan Iberia, further emphasized during the ceremony, the need for a comprehensive plan for the final deployment of sustainable mobility in Spain and through the development of 5 key areas: first, a stable incentive plan to purchase and use; followed by the development and expansion of the charging infrastructure in cities and corridors; as well as a specific regulatory framework for VE and modify the current manager loads decree; public-private partnership for the incorporation of 100% electric vehicles in fleets of public service and ultimately increase the level of disclosure and communication on the challenge of sustainable mobility in Spain. “

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