“Super Mario Run” reaches a high figure income with 90 million players – 24 hours.cl

The model of purchase of the title cell has divided to the players.

“Super Mario Run” only on iOS already reached the 90 million players, as reported by the digital signature Newzoo, and that was corroborated by the New York Times, transforming this title Nintendo in a success-range between the mobile users.

But despite this figure, the same entity reported that Nintendo has only generated $ 30 million in revenue, representing a positive balance for the japanese company, but also revealing a division in regard to the method of purchase of the videogame.

by Isolating the data, it is possible to deduce that of those who declined the free version, only 3 million players bought the title and desbloquearon the full version, while the other 87 only used the test and did not proceed in the purchase process.

This revealed trends of consumers in relation to the formats of payment in mobile, because unlike many of the video games for cell phones that use the format “Free to play”, that calls for purchases in microtransactions in exchange for lives or hours of play, “Super Mario Run” asked for 10 dollars for free the full game, without the option of buying anything more.

According to the analysts, this “high” price of entry could have alienated those players that tend to have the full experience free of charge, despite the fact that it is proven that those who initiate a title “free” spend on average about 30 dollars (24 billion chilean pesos) in microtransactions, almost the double of the game starring the plumber.

it is Still yet to see the result that will have the title when it is launched in platforms, Android at the end of the first quarter of 2017, to which the players can already register to be notified when it comes out.