What rebirth of a giant? The difficulties of Nokia to cover demand for its new phone in China – Financial Daily

For Daily Financial Online

Nokia, the once world leader in the manufacture of cell phones, lives a successful start to the year in China. All thanks to your new Nokia phone 6, its first Android-powered mobile out on the market and, to the surprise of many, has come to exhaust its supply in a matter of minutes.

however, what for some seems to be a sales strategy designed for headlines of the world press, has an explanation much less convenient for HDM Global, the company that since may last year acquired the license for the manufacture of smart phones under the license of the technology giant Finnish.

despite the overwhelming demand for the new mobile phone in a highly competitive market, in reality the manufacturer is not able to produce at the same pace of sales.

So, what appeared to be a bid to “flash sales”, so that usually turn other manufacturers such as Xiaomi, has put in evidence that the forecasts about the commercialization of the device were not at all optimistic.

In fact, the explanation that he gave the company omitted to deliver concrete figures on the number of units sold, but recognized the difficulties to meet that demand through JD.com the only store in China that sells the device.

“We have been updating the inventory of JD.com more than 3 times, but these have vanished in minutes or hours, hence the impression that we are doing flash sales. We will continue to update the stock JD.com and, now that the Chinese New Year has almost ended, and all are going back to work, they will send more items in the coming days and weeks,” said HDM in a press release.

The doubts about the figures remain, but the expectations for a possible return of the brand to the forefront of the global market of smartphones rely on the nostalgia for its past days of glory, for the good memories that they left their phones before they became smart.

From that in 2014 Nokia is to lay off its division of mobile phones, by selling it first to Microsoft, the technology giant has been concentrating on the business of telecommunications equipment.

In fact, yesterday took a new step in its path to expand its new business areas, launching a public offer of acquisition for 100% of the also Finnish Comptel, to grow its business of software services.

The operation, valued at € 347 million (about US$ 370 million), with the approval of the largest shareholders of Comptel.

The company, founded in 1986, reported annual revenues of € 100 million, and close to 300 interviewers from over 90 countries use software solutions from Comptel, which allow you to process a whole over 20% of mobile data traffic in the world, according to their own estimates.

“The acquisition of Comptel is important because our customers are changing the way they build and operate their networks. Are turning to the software to provide more intelligence and automate more of their operations,” said Nokia in a statement.

The operation is a further step in the strategy of Nokia to become the global leader in the market of telecommunication networks and associated services, compared to rivals like sweden’s Ericsson and china’s Huawei.