The technology giant Apple closed 2014 with a record quarter on sales of its iPhones, especially your new device iPhone 6 , which raised their net profit to 18.024 million dollars, an increase of 37.8% , as the company reported Tuesday.
Between October and December, the company entered 74.599 million dollars, 29.5% from a year ago, and margins increased by 36.1%.
The CEO, Tim Cook, called historical and amazing the result obtained by Apple , which exceeded the expectations of financial investors where technology shares rose more 5% in the negotiations after the end of the day on Wall Street.
Behind these numbers was the well received new models of iPhone, the iPhone 6 and iPhone 6 Plus , after seeing the light in September became the p roduct Star Apple during the past holiday.
In total, the company apple bite it sold 74.5 million phones in the fourth quarter (46% more than the year before) and although Cook did not elaborate, self assured that iPhone 6 was the “most popular” device over the iPhone 6 Plus and previous 5S and 5C.
“We are doing well in almost all parts of the world “the executive said on sales of iPhone, attracting more number of new users of” smartphone “than ever and the largest percentage change in Android Apple device in the last three years according to their data.
China and Brazil were the countries most strongly increased sales of these phones.
Apple turnover up 57% from sales of iPhones in the last quarter than in the same period in 2013 , and its phone business was a 68.6% of its total revenue.
The CFO of Apple, Luca Maestri, noted that the volatility of exchange rates subtracted 4% of revenues during the last quarter, a trend that will continue this year, he said.
The company also celebrated the Mac computer sales, which grew by 9%, and those made through its e-commerce platforms such as App Store , which rose 9% yoy.
What was not accompanied iPad. Sales of tablets (21.4 million total) fell 18% in terms of units and 22% yoy revenue , a trend that Cook believes will continue in the next quarter. Although the long term, the executive, i said Pad has a “bright” future.
The successor to Steve Jobs insisted that Apple tablets continued being highly appreciated by users, but not hide that might be forming a ‘ cannibalization “of the iPad by iPhone larger and Mac laptops, devices competing for a similar niche market.
Another factor listed by Cook is the lifecycle iPad as users do not renew your tablet as often as they change their phone, he said.
Apple won 40.1% of their income between October and December in the American continent, mainly in the US, followed by Europe, which represented 23% of billing for Apple during the quarter in which sales in China continued to grow strongly.
Apple entered the Asian giant 16.144 million dollars, 21, 6% of the quarterly total which represented an increase of 70% over the same period of 2013.
Cook showed satisfied with the boot payment technology through iPhone, Apple Pay, and considered that 2015 would be the year of this system , like he was waiting before the next release of the smart watch Apple Watch to debut in April, as confirmed the executive.
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