USA
Samsung on Thursday introduced two new smartphones and announced the release date of its mobile payment service, in a move that bet to keep the South Korea leads the global market for smartphones and face his US rival Apple giant.
In a presentation in New York, Samsung unveiled its Galaxy S6 edge +, the latest update of its flagship phone, and Note5 Galaxy, new version of its flagship in the market for “phablet” (hybrid phone and tablet with a screen size of between 5 and 6 inches).
“Today, the journey continues category created Samsung big screen, “said JK . Shin, head of mobile communications technology and Samsung
The S6 + and Note5 edge each have a 5.7 inch screen, but the S6 is smaller overall and has double curved edge; also devotes a portion of the screen for contacts and other content.
The company also announced that its payment service by Samsung Pay will be released in South Korea on August 20 and US 28 September; It is then available in Britain, Spain and China with partners will be announced in each market.
Shin hoped that this service will be widely adopted because Samsung Pay “does not require small businesses to update their terminals and will be accepted virtually everywhere from day one. “
Samsung said its payment service can be used both terminals magnetic stripe as those using NFC-date wireless technology, used by rival apple pay.
Injong Rhee, vice president of Samsung Electronics, said: “NFC is a good technology, but most stores do not have it.”
He added that Samsung will use Pay Nnox security software that creates a one-time code, without transmitting credit card numbers
-. Advantages and criticisms –
Samsung continues to lead the global smartphone market, although sales have fallen in the last year before the advance of Apple, which has gained more supporters with big screen iPhone 6 and iPhone 6-Plus, added to its service apple pay.
With the new devices, Samsung expands 5.1-inch screen Galaxy S6 and exceeds current 4.7 and 5.5 inch Apple phones.
The brand-new phone, Samsung Pay including wireless charging and will go on sale in the United States and Canada on August 21, Samsung said.
The Note5 is the updated version of the ‘phablet’ Samsung popularized version. The new version has a new pen and shares the 16 megapixel camera with S6 edge +.
According to Carolina Milanesi, analyst at Kantar Worldpanel, in the second quarter Samsung fell behind Apple in the market ‘phablet’.
Avi Greengart, the research firm Current Analysis, said in the Twitter network as the “Note5 is a worthwhile upgrade, but hardly expand the category”, while the S6 edge + “is beautiful but difficult to sustain. “
To Daniel Gleeson, IHS Technology, the Note5 seems aimed at professionals and entrepreneurs while the S6 edge + probably attract a younger market, with high purchasing power.
According to the specialist firm IDC, Samsung led the market of smartphones in the second quarter, with a market share of 21.7% (against 24.8% last year) and less in sales the same period of 2014.
The market share of Apple, who led briefly in the fourth quarter of 2014 with their new iPhones, grew up in the more than two points compared to last year at 14, 1%, according to IDC.
But Gleeson warned that Samsung Pay challenges faced by competition from existing Pie Apple and Google Android.
“The coexistence of Samsung Pay with Android Pay is likely to create friction in the Android ecosystem, creating confusion among consumers before the two payment options, “he estimated.
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