Madrid, Jan 26 (EFE) .- The Enel Group, owner of the Endesa electricity, today unveiled its new corporate brand image, which redesigned by Complete both the logo of the Italian multinational like the Spanish, in order to adapt to the changes that are occurring in the sector.
The president of Enel, Patrizia Grieco, and its CEO, Francesco Starace, today presented in Madrid the new corporate image, further comprising a change in communication strategy, a redesign of its Web page and a new visual identity and logo.
Enel, which has also redesigned the logo of its subsidiary Enel Green Power, said that this new brand positioning them as an “innovative, sustainable and advanced” company.
“With our brand repositioning are harmonizing the corporate image of Enel changes are occurring both within the company and in the progressive evolution we are pursuing in the energy market, “said Starace.
Endesa Chairman, Borja Prado, said that changing the Endesa visual identity responds to the need to move customers “a new reality” in which the increased competition forces them to be “more efficient every day” in their activity.
“We will continue concentrating our efforts to be more open to our customers, suppliers, partners or any of our ‘stakeholders’ (stakeholders) and more open in the search for new business initiatives to consolidate our leadership, “he added.
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