Puppies begin to be offered on 23 February in the majority of local Burger King America operating in the United States, at a price of $ 1.99 for the classic version and rises to $ 2.29 in the chili and cheese.
the company says it will be a permanent segment from the menu. Alex Macedo, president, hopes to become the “Whopper of hot dogs .”
Burger King tries where McDonald failed. The fast food chain will include hot dogs on the menu to not depend only hamburgers. It is a huge market, if one thinks that the voracious American consumer eats more than 20,000 million hot dogs a year. Although the passage is clear, the big challenge for the company will offer a simple product that is not much uncheck the brand image. Heinz Kraft has allied.
The network has been running tests with hot dogs for 18 months in five cities -Salt Lake City, Memphis, Baltimore, Detroit and Kansas City. As Macedo explains, they tried to keep all this time outside markets such as New York or Chicago to catch the public by surprise. The manager explains that the customer can tailor it to your liking.
This is the biggest change in the menu since 1979, when he joined the chicken. Burger King is controlled by 3G Capital. The Brazilian fund is also the owner of Heinz food giant Kraft, owner of the mark Oscar Mayer. Although the most obvious opponent has the Sonic chain, hot dogs are also an important segment in the menu Shake Shack
(Source: El País of Spain).
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