In 2011 we received several million hits from people searching on Google and ended Tuenti in Tuenti wwwhatsnew category by mistake. Were difficult weeks as we were not prepared for the huge number of users also immediately went to check that were not in your favorite social network, but we learned many things, one of them: The social network Tuenti was still very alive at the time.
It’s been less than five years and can not say the same. Tuenti is now an operator, and the network has lost a lot of users who have migrated to more global solutions like Whatsapp or Facebook, for example.
Today, from The confidential report that will close this network: its 20 million users are not profitable. Still, since we Tuenti comment more on this issue:
Tuenti not close. The company continues, and in fact have better business results than ever. In just four years, the company’s revenues have grown over 230%. While in 2011 most of the revenue came from advertising social network in Spain (10MEur), in 2013, over 75% of revenues were as a result of the operation of mobile telephony in Spain and, Today, not only come entirely from this activity as a mobile operator but also the company has gone from having a presence only in Spain, to get internationalize its model and presence in 5 countries, to add something between all markets 35MEur over, with more than 600,000 customers in Spain, Peru, Ecuador, Argentina and Mexico.
There is a change of business model, and as always says Sebastian, our CEO, we are improving our product in a years, based on feedback from users and customers, analyzing in detail usage statistics, enhancing those features that have better reception and simplifying the user experience by eliminating those that are not used much. In this regard, we are working on a redesign that will facilitate the old social network users can access their pictures and can download them. It’s part of what we do, give back what is theirs.
According to El Confidencial, the company, owned by Telefonica, has created a project called Photos Project The plan to close the social network, which will determine what to do with millions of photos and content that users still keep in their profiles.
It’s a matter of time and resources, not only lost money. Discussed in the article have 6,000 million photos, noting that 3.5 million a day and had climbed 1,000 servers, a reality that has changed much in recent years.
You can read more information in 2011 in corporate.tuenti.com, where they talk about their plans for 2016 in this regard.
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