Twitter users reported zero growth – Terra Colombia

Twitter sought to become a virtual space with billions of people interacting, but instead increasingly looks like a new position while the masses are fleeing to other services that offer a more personal touch .

in this the October 18, 2013 image is a Twitter application on the screen of an iPhone in New York. Twitter will allow users to activate a command that allows them to see first tweets related to people who are in front of tweets in chronological order, it was reported on 10 February 2016.

Photo: AP Photo / Richard Drew, File / AP in Spanish

The company San Francisco did not report user growth in a report on the fourth quarter, published on Thursday in the clearest indication yet that the social network trendsetter ever find yourself struggling to stay relevant. That leaves 320 million monthly users, or one fifth of the reporting Facebook.

The CEO Jack Dorsey, works to reconfigure the service already 10 years old. It’s harder than it sounds, because you also need to avoid causing inconvenience to a core of devoted users who rely on the network to express their ideas and track topics of interest.

Dorsey gave Wednesday a step in that direction, announcing plans to change the timeline of Twitter tweets and highlight that, according to the service, they are the most attractive for each user, rather than just presenting them in chronological order. He has also hinted that it could increase its limit of 140 characters for each message.

“We have some pretty weird rules … that nobody understands,” Dorsey told analysts during a conference call, referring to the archaic score requirements to post a reply. “We need to fix some things.”

Dorsey said he hopes that the new formula Timeline attract more users. “It certainly enhances the experience,” he said.

The zero growth in users also suggests that Twitter’s previous efforts to have a more accessible service – Moments, a tool that compiles tweets of important events in a graph style an online magazine – has failed to excite users since its launch last October.

In fact, to some extent, the numbers of Twitter users had a decline in the last quarter of 2015. Excluding people who only receive Twitter alerts as text messages the company said its number of active users per month dropped from 307 million in the third quarter to 305 million in the last quarter.

But Dorsey notes that those numbers “returned” to levels of the third quarter of the year in January. The Chief Financial Officer Anthony Noto said the company is looking for newer users and users “resurgent” which had been subscribed to the social network but were inactive for some time.

Twitter lost 90 million dollars over the last three months of last year, preserving its old history avoid posting profits. Revenue rose 48% over last year, to $ 710 million, a sign of hope that the service can still be a lucrative business.

The lackluster performance has hurt the shares of Twitter, who have lost more than 50% of its value since Dorsey returned to the general direction last year. The securities lost another 52 cents, 3.5% to $ 14.46 after its most recent corporate report was published.