head of the iTunes platform California company, Eddy Cue, presented the proposal at a meeting with media executives holding, the British newspaper said based on sources close to the negotiations. However, the talks are in a preliminary stage.
Neither Apple CEO Tim Cook and CEO of Time Warner, Jeff Bewkes, participated in the negotiations.
the interest in such an agreement shows the interest of Apple for using its huge cash reserves, about 200 billion dollars in acquisitions to improve their position. Among the means of Time Warner’s CNN, HBO and Hollywood studio Warner Brothers are. Apple needs content for iTunes platform.
The biggest deal made by Apple was buying the company Beats Electronics, carried out two years ago by three billion dollars.
the company founded by Steve Jobs also recently invested billions of dollars in Chinese private transport service Didi, which provides services similar to Uber. Time Warner is valued at 60 billion dollars in the stock market.
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