Writing | 30.01.2017 at 09h10
Sergio Oliveira
Loves of about 23% of the market, wristbands fitness, the Fitbit is not good for health. According to the information of this Sunday (29) of the Information, the american company is struggling to close its financial results for the fourth quarter of 2016, and that’s why you may have to lay off 5% to 10% of its employees.
between the scenes of the industry has now circulated the information that the measure was already voted on and approved by the board of directors of the company on the last Wednesday, day 25. With the layoffs, which must affect between 80 and 160 employees, the Fitbit expected to cut US$ 200 million in operating costs.
Still it is not known exactly as the Fitbit came out in the last quarter of 2016, since the financial results are expected to be announced only next month. However, by the movement of the backstage, apparently, the company has not gone well and is already plotting strategies for getting out of the red numbers.
The big problem of this is that the Fitbit will still struggle against the market, that is becoming less and less interested in bracelets of fitness and giving more attention to smartwatches. A measure that the company is looking to diversify its portfolio of products and focus more on the services and the software after you purchase the Pebble and the payment platform digital Coin. On that front, the company is betting high on the launch of its own store of applications for wearables.
If all this goes well, and the Fitbit will continue to remain in the market, only time will tell. Until the end of this year, the company must open the doors of the virtual store of applications and there yes we will have an idea of how the market will receive it.
Source: The Information
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