Daily Financial Times (FT) enjoys worldwide recognition for his influence and authority in economic and financial matters. Have a combined circulation of their print editions and online (subscription fee) 720,000 copies.
Your digital edition is one of the most remarkable success stories in the world of payment online news content, said the El Mundo. And is that your readers have responded to their business strategy because they are willing to pay for content on the Internet (since 2002).
Today, revenue from digital subscriptions of Financial Times beats paper sales and now account for 70% of global circulation. Editions for tablets and mobile phones also represent half of the traffic to FT.com.
“The revenue from online operations account for about 46% of the total income of the head,” said World . If doubt is a medium that has bet all his chips to the digital environment with remarkable results.
“The Financial Times has starred in one of the adaptations most successful newspaper Internet, encouraged by their ability to sell digital subscriptions through its proprietary information, “he told the news agency AFP Steve Schifferes, professor of financial journalism at City University in London.
“Its subscriber base also allows advertisers access to people with high incomes (…) But you still have to compete with numerous free financial news pages your payment system could limit its growth in the future”, according to this expert.
Financial Times was founded in 1888 and since 1893 is printed in its pages unmistakable salmon. In 1957 it was bought by Pearson in 1979 he began to publish the European edition and currently prints worldwide, including in cities like New York, Tokyo, Hong Kong and Dubai.
In its forecasts last Month February, Pearson expected to grow 20% this year thanks to a policy of reducing costs and expanding their sales through the Internet.
Learn more about the history of this influential newspaper Financial Times in the timeline that accompanies this report.
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