The Chinese bought 46% of luxury goods in the world in 2015, 78% of them acquired abroad, according to a report by consultancy specializing in high-end market Fortune Character quoted today by the Chinese official newspaper Global Times.
This study -based data revenues 20,000 luxury-brands it says that China spent 116,800 million dollars in luxury goods last year, representing an increase of 9.25% compared to 106.000 million paid in 2014.
most of these purchases of luxury goods, a 91,000 million (78% of the total), were made outside the Asian giant, a fact that confirms that Chinese tourists are the biggest spenders abroad.
report says that Chinese prefer to buy luxury goods abroad because they are cheaper. an alcohol or a high-end watch can be 80% cheaper if purchased outside China, according to Fortune Character
the high-end shopping overseas Chinese increased by 12.35%, while within their country, their luxury spending increased 3.2% in 2015 compared to 2014 amount to 25,800 million dollars.
So, only 22% of purchases of high-end products made by citizens of the Asian giant are performed within their country.
This distribution of sales has been affected by the anti-corruption campaign of Chinese President Xi Jinping, who has been among the most publicized measures that the request does not show high Communist Party officials with clothing or luxury items, or consuming alcoholic beverages or expensive meals.
the data in the Fortune Character contrast with other consulting firms like Bain & amp ; Company, which recently published a study on the luxury market in China showed a contraction in the industry sales by 2% last year compared to 2015
Bain & amp. ; Company attributed this decline, which continues the downward trend that began in 2013, the slowing down of the Chinese economy, the anti-corruption campaign and increasing purchases abroad.
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