are lightweight, compact, high-definition, strong and fit in one hand. For all these reasons they captured public attention since its launch in 2004
. Are GoPro cameras, which in recent years have delighted lovers extreme and adventure sports
. But in the last 12 months GoPro Inc., the company that manufactures, saw its shares are crumbling and sales of .
How was the public lost interest in a product that was successful How are managers of the company were wrong
negative results
GoPro announced this week a loss in the fourth quarter spent 34.5 million dollars, while during the same period of 2014, the company reported profits of 122.3 million dollars
Nicholas Woodman, GoPro CEO when the company went trading on the New York Stock exchange in 2014 – Foto: Getty
These coupled with a pessimistic analyst forecast figures made actions the company, which went public on the Nasdaq Stock Exchange New York in 2014, crumble 19% this week
. in so far 2016 GoPro shares lost 40.5% of its value. Since its peak in 2014 accumulated a decline of 89%
How to reverse the bad times
The GoPro camera and extreme or adventure sports had a perfect combination from the beginning – Foto: Getty
analysts and executive manager himself GoPro, Nicholas Woodman, said it needed to improve programs software offered by the company
“We recognize the need to develop software solutions that make it easier to download, access and edit the contents of our consumers. GoPro, “Woodman said, according to AFP
Meanwhile, the analyst, Robert Stone, executive director of the consulting market Cowen and Company, believes” newest signature product, the camera Hero4 Session, had a market price too high for consumers, “
the company had tried to sell the Hero4 Session $ 399, but last December lowered its price to $ 199, before the little success in the public
. 
The camera brand also launched pet accessories – Foto: Getty
A select group
The technology specialist Bob O’Donnell said that initially the explosion GoPro recorded in sales for the quality of its products, will not continue in the future because the public that consumes them is very limited.
A participant of “The Challenge of clay” recorded in Paris his career in Paris – Picture: Getty
“GoPro created a new category in action cameras, but those who buy those products belong to a sector very small society, “O’Donnell told BBC
in addition,” the high price of cameras and competition began to emerge cause the company faces a very difficult future “, considered
in recent months, several companies, including Sony and Nikon, have taken the camera stock market that had a great reception from the public
. Changes
After presentation of results, GoPro announced this week the departure of CFO Jack Lazar. He will be replaced by Brian McGee, who joined GoPro in 2015
. 
The GoPro, one chamber elected by those who enjoy water – Foto: Getty
in addition, the company decided to cut the supply of its catalog of cameras
from April, GoPro only sell Molelos Hero4 Black, Silver and Hero4 Hero4 Session. The rest of the cameras, like Hero, Hero + and Hero + LCD, will no longer be sold
And in the future.?
. for O’Donnell, GoPro will have a great challenge in the times to come
“it’s very difficult for the company to reinvent itself, but would have to work in the area of chambers 360 and creating drones inexpensive,” he said
and the suggestion is that analysts continue investing in programs to edit and play back recorded images on GoPro
“software is a particularly critical area” to develop in order to “make it easier to use for most casual users and they can enjoy the best products,” Stone suggested the BBC
. “And this could also be useful to GoPro to differentiate themselves,” he said O’Donnell.
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