MEXICO CITY (CNExpansión) – Just Eat The British company has signed an agreement to acquire four companies sharing takeout, which until now belonged to the German Rocket Internet: Hellofood Mexico, Spain Red Refrigerator, PizzaBo / hellofood Hellofood Italy and Brazil.
With this transaction, Just Eat the company that controls the market for online food orders in Mexico becomes. Last year the company bought the Mexican-Spanish Sindelantal, Hellofood competition in the country.
Just Eat announced Friday in a statement it will pay 125 million euros (2,540 million pesos) by four purchases. “The acquisition of business in Italy, Brazil and Mexico will be completed today (Friday),” the company said.
Buying Red Refrigerator in Spain “is subject to regulatory approval by local authorities: the National Commission for Markets and Competition” reported, so it could be completed until the end of the second quarter 2016
the purchase of the four businesses “reflects our ambition to make strategic acquisitions and value to consolidate our leadership in the global market for digital takeaway.” said David Buttress, CEO Just Eat, according to the statement.
The British company “has it strengthened its position as market leader in areas we understand where our existing businesses and development are still strong,” he added.
According to the company’s purchase offer companies a customer base and more restaurants as well as economic benefits.
Hellofood Mexico had a similar strategy in 2014 he acquired part of the competition in previous years: SeMeAntoja, SuperAntojo and database in the country of Uruguay PedidosYa.
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