This April closes with unprecedented warning signs in the business of information and communications technology ( ICT ), with a brake on global sales of “smart” mobile phones and the consolidation of the debacle in shipments of personal computers.
Some of the visible consequences of these trends is that the benefits of Apple did not grow for the first time since the launch of iPhone , while Intel announced a tough adjustment plan of its staff, with the dismissal of 11 percent of their workers.
According to the latest report of consulting IDC , sales of “smartphones” slowed during the first quarter of 2016 after decades of growth.
In total sold 334.9 million handsets in the period, only 0.2% more than in the first three months of 2015.
in the business of the “ smartphones “, which was used to double-digit growth, a worse start to the year is not remembered.
IDC said the cooling of the Chinese market and saturation in the European market and the US are the main causes of this trend.
Samsung and Apple remain as market leaders telephony, but both fallers.
For the South Korean company it was a slight correction, sold 81.9 million mobile, 0.6% less than last year.
The Asian firm benefits from its release schedule, which reserves for the start of the spring presenting its high-end devices, the family Galaxy S .
This year also the model S7 managed to correct the lukewarm reception that had the Galaxy S5 and S6 .
Apple Instead, it loses almost 10 million units. It sold 51.2 million phones, 16% less than last year , affected by a less receptive to high-end mobile depreciation of the yuan by the Chinese market.
Samsung has in its catalog terminals low which according to IDC performed well during these months and helped avoid such losses.
Huawei remains the third largest phone maker, but cuts the distance that separates it from Apple.
The Chinese company sold more than 27.5 million phones in the quarter, 58% more than in the same period last year thanks to its international expansion.
Forecasts telephone worldwide sales of “smartphones” will reach 1,500 million units in 2016 , representing an increase of only 7% compared to 2015, according to data from another consultant, Gartner , noting that for the first time smartphone sales increase less than 10%.
overall, the mobile telephony market will reach 1,943 million units sold in 2016, representing a slight rise of 1.4% compared to 1,917 million by 2015. Gartner predicts that 2,000 million devices exceeded in 2018.
the research director at Gartner, Ranjit Atwal , said that “the era of double-digit growth” in the global market for “smartphones” came to an end.
“Historically, worsening economic conditions had it had a negligible impact on sales and spending on smartphones, but not anymore,” he said.
He noted that sales of smartphones in China and North America will be virtually flat in 2016, as they will rise only 0.7% and 0 , 4%, respectively.
At the same time, continue to grow in emerging markets, but will do so at a slower pace.
Apple smaller the benefits of Apple suffered the first knockdown of the last 13 years in the quarter ended March 26, and sales of mobile iPhone contracted for the first time in its history a setback that interrupts the meteoric career of technological giant.
the company said its earnings fell 22.5% in the three months ended March 26, its fiscal second quarter to 10,520 million, equivalent to $ 1.90 per share, compared to 13.570 million profit in the same period last year.
revenue, meanwhile, fell by 13% to 50,550 million .
Both revenues and profits were below the consensus expectations of analysts, who expected earnings of $ 2 per share and revenues of 51,970 million dollars.
revenue in the quarter totaled 126,429 million, compared with 132,609 million in the same period of 2015.
Meanwhile, sales of the iPhone, the flagship product the company , reached 51.2 million units, down from the 61.2 million in the same period last year, although they were above the projections of analysts, who had expected to be sold 50 million devices.
sales of the iPhone accounted for 65% of total Apple revenue in the quarter ended in March, a figure that shows the huge dependence of the company a single product .
Apple said it expects revenue of 41.000 million and 43.000 million during the current quarter ending in late June, below analyst forecasts of 47,300 million.
the company launched in March a smaller phone, iPhone , a device with a four-inch screen that the company described as the phone that category “more powerful in the world “and debuted on the market at a cost of $ 399 for the simplest, almost half the price of the largest phone.
models Apple posted a quarter of record profits in the US corporate history after the launch of phones with larger screens in 2014, but now faces an uncertain future after the first fall of the iPhone since its debut in 2007.
Barranca down to the PC
According to Gartner, global PC sales fell 9.6% in the first quarter of 2016, compared with that recorded in the same period of 2015.
according to the consultant, during this period 64.8 million units were sold, representing not only the decline mentioned, but also cross the threshold of 65 million units, figures which were not met since 2007 .
One of the factors of this process indicated by Mikako Kitagawa , an analyst at Gartner, is the strength of the dollar against other currency.
the dollar is the benchmark in this market, so such a strong dollar weakens purchase options for the rest of the world.
As markets fell the most was Latin America , a decrease of 32.4% over the first quarter of 2015.
Al general decline of interest in desktop and traditional notebook , a strong dollar penalizes purchase options markets in emerging countries.
as for manufacturers, the world rankings Gartner is headed by Lenovo with 12.48 million units sold in the first quarter of 2016, which achieved sales 19.3% market share.
These sales represent a decrease of 7.2% compared to the 13.46 million in the first quarter of last year.
However, growing market share, since in that period was 18.8%, five tenths less, indicating that the Chinese manufacturer endured better than other manufacturers fall.
second is HP with 11.41 million units sold and 17.6% market share, down 9.0% over last year , in which first quarter sold 12.54 million units.
As for market share, grow a tenth this year, from 17.5% in Q1-2015 to 17.6% in this year. A fairly consistent result with the current market situation.
The third place is Dell , which closed the first quarter of 2016 with sales of 9.14 million units, only 0.4% less than in the same period last year, when it reached 9.18 million.
Its market share, which rose from 12.8% in 2015 to 14.1% in the first quarter of 2016.
The fourth position is for Asus , followed by Apple , which can also boast grow sales in such difficult economic times.
Intel Layoffs
Intel, the world’s largest semiconductor maker, announced on April 19 a restructuring plan that will cut almost 12 thousand jobs worldwide, 11% of its current workforce.
The plan will be implemented this year, combining voluntary redundancies redundancies in several divisions.
The company justifies the restructuring plan by lousy numbers computing market .
The major business of Intel, so far, was making processors enliven most desktop and notebook PC market.
Intel also recognized that it can no longer maintain the pace of development in previous years, in which each exercise could present a new architecture or refine the one presented in the previous year.
the famous Moore’s Law , which for decades led the exponential development of microprocessors, and can not be applied so easily because of how complicated it is to continue miniaturizing transistors.
The restructuring plan seeks to focus future Intel activity in new growth areas.
There are two shown to have potential: Internet of Things (IoT acronym) and memory chips.
These were two of the fastest growing areas in recent years, and account for almost 40% of revenues from the manufacturer and an even higher percentage of the profits.
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