According to the latest report by consultancy IDC , sales of “smartphones” slowed during the first quarter of 2016 after years of growth.
In total they sold 334.9 million handsets during the period, only 0.2% more than in the first three months of 2015.
in the mobile phone industry advanced, accustomed to double-digit growth, not a worse start to the year is remembered.
the consultancy aims to cooling of the Chinese market and saturation in the European market and American as main causes.
Samsung and Apple remain as market leaders telephony, but both fallers.
Samsung is a slight correction, sold 81.9 million handsets, 0 , 6% less than last year.
the Korean company benefits from its particular release schedule, which reserves for the start of spring presenting its high-end devices, the family Galaxy S .
This year, moreover, the S7 model managed to correct the cold reception that had the Galaxy S5 and S6 .
Apple, instead it loses almost 10 million units. It sold 51.2 million phones, 16% less than last year, weighed down by a less receptive to high-end mobile depreciation of the yuan by the Chinese market.
Samsung has in its catalog terminals under price according to the consultant performed well during these months and helped prevent bleeding.
the surprise IDC figures is starring Chinese brands. Huawei remains the third largest phone maker, but cuts the distance that separates it from Apple.
The company sold more than 27.5 million phones in the quarter 58% more than in the same period last year thanks to its international expansion.
Two local brands, Oppo and Live , managed to displace Lenovo and Xiaomi the fourth and fifth place ranking.
the first sold 18.5 million phones, 153% more than in 2015. the second 14.3 million, 123% more.
in both cases, says the consultant, are brands with competitive prices that quickly flooded the Chinese market but whose presence in the rest of the world is still low .
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