There are several who speak ill of the new iPhone 7. The main review that makes the new device is its low innnovación and very similar to the previous model, the iPhone 6s. However, who he left protocolar to quell these rumors so was the same chief executive of Apple, Tim Cook who said: “We will give users things without which can not live “.
in an interview in the program Mad Money with Jim Cramer in the US network CNBC, Cook said he had much innovation in the test tube today and the launch of the new iPhone just make those who already have one want to upgrade immediately.
“we will give users things that just do not have and not even know they need today are going to look back and go to wonder:. how could I live without this, “Cook said in the program
This interview comes a week after Apple’s results for the first quarter of the year were known, where the stiff competition in China , the saturation of the US market and uncertainty on the Apple Watch and iPad Pro got bad numbers to the company, which in particular faced a drop in iPhone sales.
and despite this bad news Cook he said in the interview he was “ incredibly excited ” on the current work, which leads to acquire technologies and thus smaller companies almost every month.
But what it is the technology cooking team Tim Cook to make the next iPhone is simply necessary for our lives ? reliable analysts as KGI have said so far that the iPhone 7 will be very similar to the iPhone 6S and that real innovation will come in the iPhone 8, so that predicted worst economic to the company by the end of year results.
This theory would be supported by Mark Moskowitz , an analyst at Barclays, which said recently that iPhone 8 will have major design changes that will include an OLED screen and load wireless
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