Tim Cook, Apple’s CEO, believes that Wall Street is wrong, as his company has had” an incredible quarter, “despite the fact that for the first time in 13 years sales have declined.
And that’s not all. Cook gave great hints about the iPhone 7 and Apple Watch 2 and the expansion of key services while talking with Jim Cramer on CNBC program “Mad Money”.
1. iPhone 7
“We are very excited about what we’re working, incredibly excited. We have a great innovation, “Cook said after being asked about the iPhone 7.
” Let’s give them things that you can not live, but still did not know I needed. That has always been Apple’s goal to make things enrich the lives of people “.
In other words, Cook promised that the next iPhone will not be boring, contrary to the predictions of some analysts. But it gave no further detail will have to wait until September to know who is right.
2. Apple Watch 2
Cook did not recognize directly that the company is working on a second smart watch, but all he said indicates that a second generation of Apple Watch is inevitable.
“We’ll see that the Aple Watch increasingly better and better,” he promised. This statement could be related to a new watch Apple for 2016, or possibly only watchOS 3 software
“I think that in a few years we will look back and people will say. How could I have ever thought about not using this watch? “Cook Cramer said. it is clear that a second clock Apple is the only way to make this happen.
3. Emphasis on services ( including Android)
Apple is moving beyond phones and hardware with an intense focus on services, and is paying off big time.
“currently, the services segment is the second largest revenue for Apple,” Cook said.
This includes purchases from the Apple App Store, music subscriptions, transaction fees paid Apple, and digital content, from movies and songs to electronic books.
Apple can double instantly its revenue by opening some of its services to Android, as it is doing with Apple Music on Android.
Many see this as a test for the integration of applications in Android. If services are as important as Cook says, is almost a no-brainer to further expand the major mobile operating systems.
4. Apple is doing very well, thank you
Although analysts on Wall Street have gone against Apple, practically writing the obituary of the company during the past seven days, Cook gave reason to argue that Apple is not in trouble.
“We just had an incredible quarter for absolute standards, with more than 50 billion in revenue and 10 billion in profits,” said the CEO.
“to put this in perspective 10 billion is more than any other company does, so it was a good quarter.”
he went on to mention that customers love Apple products, noting that rates of satisfaction and loyalty are at their highest point. That’s the most important long term for the company, Cook summary.
5. India is the new China
Apple can still continue to grow as India have not peaked. You can not even use properly due to lack of LTE coverage.
“India will be the world’s most populous in 2022 country,” Cook said, adding that “people really want smartphones there. And this year, for the first time will have LTE access. “
6. In China continues to grow
Everyone is saying that China is the root the crisis of Apple, but the company revenues are larger than any other foreign company in China, according to Cook.
“This is the way I look. Two years ago we had huge sales. And last year we did even better, 80% better. So grew 80% over the previous year, “he said.
7. Apple buys a company every 3 or 4 weeks
Another way Apple can excite us with the iPhone 7 is by buying up companies.
“it’s very rare that a month goes by and we do not buy any new company,” Cook said.
Son generally, companies that have never been heard, as Faceshift motion capture, Perceptio, page learning signatures and Flyby Media augmented reality. These were some companies that have joined Apple in the last eight months.
Check out the full article in Tech Radar.
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