Wednesday, October 26, 2016

The Apple sales are still falling, but not as much as analysts had expected after the launch of the iPhone 7 – BBC World

Apple StoreImage copyright Getty Images
Image caption The annual income of Apple have fallen for the first time since 2001.

is Not doing as well as before, but not as “bad” as expected.

Apple announced that the fiscal year of 2016 it will close with a fall of joint the benefits and revenues, a situation that is not experienced in the same year from the results gained in 2001.

in Addition, sales of the iPhone, the main source of income of the company, fell for the third consecutive quarter, but still exceeded analysts ‘ expectations.

the tech giant sold 45,51 million units of its smartphone in three months, from June until the 24 of September, an amount that exceeded 44.8 million that had been predicted.

The company also expects earnings to swing between US$ 76.000 million and US$ 78.000 million in the holiday season of the end of 2016, amounts greater than those calculated by the specialists.

however, the earnings intre June andpSeptember -fourth quarter of the fiscal year- cayeron to US$ 46.850 million, a 9% less than in the same quarter of 2015.

That means that the annual revenue of the company fell for the first time since 2001, which shows a slowdown in the smartphone market, as well as the intensification of competition, especially from rival chinese.

Image copyright Getty Images
Image caption The fall of sales of Apple shows a slowdown in the smartphone market.

Apple executives said that the demand of the new iPhone 7 was strong, despite the drop in sales between June and September in China and the united States, its two most important markets.

revenue from China, once seen as the next hope of growth of Apple, dropped 30% in the quarter, after having already declined by 33% in the previous quarter.

In the same period of 2015, revenue from China more than doubled.

shares of Apple fell 3%, to around US$ 114,80 in operations subsequent to the closing.

“Apple had a great [fourth quarter] as iPhone, Mac, China, the U.S., and what seems to be the Apple Watch fell, said Patrick Moorhead, analyst consultant Moor Insights & Strategy.

The net profit was reduced to US$ 9,000 million in the fourth quarter, below the US$ 11,000 million in the same quarter last year.

Lnet income all year fell to US$ 45.700 million, of the US$ 53.400 million, 2015.

The chief financial officer, Luca Maestri, said that it was “impossible to know” whether this was an effect of the suspension of the production of the phones, Galaxy Note 7, Samsung in October.

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