The war between applications takeout in Spain is over, at least Regarding competition between Just Eat and Red Fridge. The British group has just acquired its rival by 125 million euros.
The deal not only includes Red Refrigerator, but also three other companies that were owned by the same owner, the German incubator startups Rocket Internet . These companies are HelloFood Brazil, Mexico and PizzaBo HelloFood.
At the moment it is unclear whether both applications will remain independent or will to unite under the banner of Just Eat. In fact, before the transaction becomes official has yet to be approved by the National Commission for Markets and Competition (CNMC). At the end of the day, the operation leaves Just Eat control of virtually the entire market for takeout, especially in big cities. The only direct competitor is British Deliveroo, who just arrived. [Path El Confidencial]
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