20/08/2016 3:44:13 p.m.
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America Economia .- This August 20 Tim Cook serving five years as head of Apple . For health reasons Steve Jobs had to give up his position as CEO of the company.
Since then Cook was always in the shadow of Apple cofounder . In product presentations personalities and styles of both characters they were compared.
Now you may notice that the company already has the personality of Tim Cook and how to take the business has been differentiated as did Steve .
1: Jobs
then five things that have changed since Apple presented. iPhone
One of the first changes implemented was to grow the size of the iPhone. While Jobs believed that the phone screen should measure 3.5 inches; Cook took a decision to make a larger mobile. The iPhone 5 was the first to abandon the traditional to have a screen size of 4.6 inches.
Time proved him right, as the market trend indicated that users claiming to have a phone with a larger screen. Without changing the essence of mobile, the changes that have been made over time are the key to remain as a successful product.
2. iPad
Changes to the iPad were other of these strategic moves that caused surprise. The first tablet Apple had a 9.7-inch screen, a size that, as Jobs was right (or bigger or smaller). The iPad Mini came in 2012 with a 7.9 inch screen and was successful.
By 2015 came the iPad Pro, a more focused tablet size to become a productivity device. Now, the device has a 12.9 inch screen and the latest version equals only measures the normal iPad.
3. iOS
Since its launch on iOS (the operating system for mobile Apple) had not undergone many changes. In fact, for years he remained very stable. The first big change came with version 7 and was announced as “The biggest change in iOS since the original iPhone”.
The changes were due to that the platform should provide as many features as its main competitor (Android) . They are missing shortcuts that make life easier for the user. In addition, the interface was modified visually, and like the other changes, it distanced itself from what Jobs thought it should be.
4. The fastest growing Apple
It’s no secret that in recent years the company has enjoyed increasing popularity in the world. One of the great successes of Cook was open way to market the iPhone in China. This is one of the most important markets in the world.
Cook recently told the Washington Post that “The most obvious thing is that we have more employees in the company. The company is four times larger (by gains since 2010). We have expanded the range of iPhone. That was a key decision, and I think that is correct. We entered the business of Apple Watch, which has done very well in the wellness theme. We continue to push the boundaries to see where we can get “.
The company is worth about $ 233,000 million.
5. Develop its own technology
One of the factors that have highlighted Apple products in recent years is the exclusive technology developed for their devices. For example, now they design their own chips and sensors for phones and computers. Now the company has the power to create a more natural and harmonious way, the hardware and software for its products.
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