deceptive advertising is a strategy that seeks to take advantage of a product or service over the competitors, which usually used to omit or not specify some information that leaves them at a disadvantage to the consumer regarding the product or service that is acquired.
This is to the detriment of the brands, especially if we consider studies of Dimensional Research, which conclude that the 54 percent shares it a bad time to five people each time they pass by a situation related with misleading advertising, companies need to avoid falling into an error of this type.
Apple is one of the brands that has been affected by a complaint of this type. This is because the OCU (Organization of Consumers and Users) accused the technological american of misleading advertising by an announcement of the iPhone 7.
according To the complaint makes the agency in its Spain section, an announcement of the iPhone 7 highlights the characteristic of the resistance of the device against the water, however, Apple published at the end of the advertisement that excluded any possible damage that water can cause in the product warranty.
Faced with this situation, OCU requested the cancellation of the tv ad because it induces an error on the part of consumers of the brand, as well as a rectification by the company from Cupertino.
This year there have been several cases of misleading advertising, last November Krispy Kreme, who was accused by a consumer, a federal court in Los Angeles, California, because it considers that the company makes misleading advertisement and fraud because "some of their products that are supposed to carry fruit they are made with ingredients nutritionally inferior."
Before, in October, it was KFC the affected. This is because that a woman of 64 years ensured that the company makes deceptive advertising by showing the buckets of chicken filled with parts in commercials while she was a that was half.
In the same month, was T-Mobile US Inc. the affected. It was the Federal Communications Commission of the united States (FCC, for its acronym in English) which determined -after investigation – that the telecommunications company lowered the data rate of the users when they crossed a certain monthly threshold, something that the customers do not always have knowledge. For this reason, the sanctioned with a fine of $ 48 million.
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