Thursday, February 2, 2017

Despite the false news, Facebook engages other fiscal quarter winner – CNET in Spanish

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Mark Zuckerberg looking for a solution to the problem of false news on Facebook.

James Martin/CNET

Facebook has, again, surpassed the expectations of income of the Wall Street analyst.

The social network achieved revenues of US$ 8,810 million, an increase of 5 percent compared to the fourth quarter of 2015, when he earned US$ 5,800 million. Analysts had expected US$ 8,510 million for this three-month period.

Nearly two out of every seven people in the world use Facebook at least once a month. The number of monthly users reached 1,860 million, an increase of 17 percent from the previous year. The number of daily users rose 18 per cent year-on-year, to 1,230 million, the large part of them mobile users (1,150 million).

All this after a third quarter in which Facebook assemble your arsenal of video tools with clones of the popular app Snapchat.

These offerings of video, it has a lot to do with that Facebook needs to find more places to put advertisements both in its Website and in its multiple applications. The social-networking giant receives 99 percent of its revenue from advertising, and if this low could impair their development plans. Even, that could be the reason why Facebook could be working on an app that will allow you to see videos of the social network in the tv, because that would give you the ability to sell advertising on other platforms in addition to mobile or the web.

advertising is also being tested as Messenger in Australia and Thailand, announced on Facebook last week.

This fourth quarter, the company earned a total of US$ 8,630 million from advertising, of which 84 percent came from mobile.

Facebook also found itself in the midst of a controversy: his platform had been used to propagate false information that could have affected the outcome of the presidential campaign. Mark Zuckerberg, the chief executive, has promised to combat this type of content, and its engineers have redoubled their efforts to be less seen in the chronology of the users of the network.

This article is in development.

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