The reasons for Rolls-Royce to smile in the midst of the crisis – BBC

The reasons for Rolls-Royce to smile in the midst of the crisis – BBC

Editor BBC

• January 6, 2015

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The chief executive of Rolls-Royce Torsten Muller Otvos broke a record centenary of the company.

The world may still face the repercussions of the worst global recession in over 80 years, but for some privileged, things have never better state.

That is evidence that the automaker Rolls-Royce, manufacturer that has been traditionally regarded as the most luxurious car in the world in 2014 reached a record figure sales.

For the first time in its 111 year history, Rolls-Royce sold more than 4,000 cars in a year.

There were 4,063 to be exact, an increase of 12% compared to 2013 and the fifth consecutive year that sales go up

See also:. the pictures of the 100 years of Maserati

“Not all are clouds”

Porsche and other luxury brands also reported rising sales.

“Not everyone in the world economy are clouds and darkness,” he told the BBC the German executive Torsten Muller-Otvos, CEO of Rolls-Royce.

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Certainly not for the elite that makes up the market for those rolling luxury palaces end lowercase

The best markets: United States, where sales increased by about a third; in Europe where they rose by 40%; and the Middle East 20%.

Rolls-Royce is not the only automaker to rich millionaires who reported sales despite the deep crisis that has been the world economy since 2008.

In September 2014, the British daily Daily Telegraph reported that sales of British Bentley also in the first half of the year reached 943 vehicles, compared with 692 in the same period of 2013.

The same Porsche and Jaguar showed that by the time reported increases of 20% and 15% in sales.

The Maserati Italian, not to be outdone, indicated that sold 624 vehicles the first half of 2014, almost double those sold in the first half of 2013, reported the Daily Telegraph

Read:. luxury cars amid the recession

The jewel in the crown

Cars tailored business are also increasing.

Rolls-Royce sold more high-end cars (priced above US $ 237,000 than any other manufacturer in the world.

Y like spending a quarter million dollars on a car is not enough, Rolls-Royce reports that a part of your business showing particularly good results, is to cars tailored to the client, of course at a cost yet higher.

“A record number of customers was with the design consultants Rolls-Royce ordering their custom built vehicles,” he told the BBC Torsten Muller-Otvos.

Executive and explained the charm of what he called “the jewel in the crown” of your business, custom cars:

“Once you are in the process of purchasing one of our products, you want to be sure your car is unique, incomparable. Your imagination is our limit. You tell us exactly what you want and we build exactly that car, “he tells the BBC.

And who buy this kind of car?

Muller-Otvos told the Today program on BBC that 80% of their clients are entrepreneurs and business owners while the other 20% are “celebrities”.

For the

The cars of the firm sold about $ 250,000.

What if customers have wishes in the future to bring their exclusive cars to the field, the company is also thinking of them.

Muller-Otvos recognized that Rolls Royce was looking to launch an SUV, style Sports Utility Vehicle (SUV).

He announces that he believes 2015 will decide on the launch of this new model.

Rolls-Royce is one of the prides of British luxury industry. But years ago belongs to the German company BMW. The engines are German, but the bodies are still built by hand in the UK.

About 1,500 employees work in a factory in West Sussex, on the outskirts of London, making ultra-luxury cars whose sales appear to be recession-proof.

Torsten Muller-Otvos, CEO of Rolls Royce says that times are good for signature.