Expand / The digital transformation has become one of the strategic pillars of the operator, obligated to provide digital content and services to compete with Internet giants like Google and Facebook.
Currently, members of the board of directors of Telefonica spend more time in their meetings to discuss the digital strategy of the operator which to review the business figures. Since César Alierta began over four years ago, the way to convert Telefónica into a digital telco, the Spanish operator has put scanning as one of the pillars of its strategy.
José María Álvarez-Pallete -to Alierta, the “best manager prepared to position Telefónica in the digital vanguard” – takes now witnessing a transformation with which Telefonica wants to establish itself as an important player in the digital sector, capable of competing with giants ta to you Internet as Google, Facebook or Amazon.
in a digital world, operators risk that Internet players to become the leading digital partner users, thus reducing the relevance they have had traditionally for their customers, to become mere providers unable to differentiate connectivity.
Therefore, Telefónica’s strategy passes reconverted into a digital telco, capable of providing products and services to security-from video for Enterprise- beyond traditional connectivity.
Here it is framed audiovisual bet the great commitment made by Telefónica in the field of audiovisual content, with strategic decisions such as buying Digital + in Spain.
Spain under the chairmanship of Luis Miguel Gilpérez, has become a great laboratory for the operator, which has turned to audiovisual content as a competitive advantage for customer loyalty.
in a short time, the company has grown from a marginal player in television to become a major player in markets such as Spanish. In 2015, Telefónica closed with 8.3 million customers worldwide, up 12%. Yes, still far behind the leader Netflix, with 70 million users.
The video is not the only digital project. Aware of the importance of cybersecurity in a connected world, Telefonica has also been keen to provide security services to businesses and individuals, generating global revenues of 400 million euros.
Another area of action is the Internet of Things and the connected home, which opens up new business opportunities for the operator. Telefónica participates in initiatives such as Fi-Ware, the open platform project of the European Community in smart cities. In the connected home, has agreements with AT & T and Huawei, and is already working on different drivers in markets like the UK and Spain, where it has partnered with Securitas
In fact, in Telefónica are. convinced that operators have a competitive advantage when scanning comes fully into areas such as health, education or finances.
One advantage that according point in the operator comes from its local presence and proximity to customers, who expect values positively the recourse to the commercial network, something lacking pure players in the world Internet.
the company also markets digital services for companies in fields as diverse as big data, health (tele-assistance), selling cloud computing services (where it competes again with giants like Amazon, Google and Microsoft) or advertising, among others. For example, the company strengthened its activity in big data late last with the purchase of the Spanish consulting Synergic Partners, specializing in addressing advanced projects data analytics year.
Traffic Data In addition to projects digital content and services, Telefónica is convinced that is in an enviable position to capitalize on the digitization of the economy position as the networks over which will pass all traffic from a hyper-connected world are those of the operators. Thus, the company is convinced that will monetize the exponential growth of data traffic expected for the coming years.
On this path towards digitization, José María Álvarez-Pallete endorses a speech that has It has been a mantra for Alierta. the requirement of the same rules for operators such as Telefonica and Internet giants, so that they can compete on an equal footing in the digital scenario
So Telefónica facing the digital challenge
Information Expansión
http://entornointeligente.com/articulo/8174826/Asi-afronta-Telefonica-el-reto-digital
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