The “Big Data” and social networks – elDinero

E l “Big Data” is handling large volumes of structured and unstructured information, that a company has to make it a competitive advantage.

When applied to social networks, it is the monitoring and measurement of data flowing through the network of the company. Applied to business, could benefit in improving their programs, corporate image, increased public awareness and reduce costs.

Information is power, and the numerical data of the companies are essential to make decisions and increase profits. The greater presence in social networks have a company, the greater volumes of data to process.

In the online world, an immense amount of information moves, but each business decides where to focus your attention on the basis of their interests.

social networks are excellent tools for specific data on the tastes and habits of consumers because nowadays the key to understanding consumers is based on their behavior and way of relating .

the use of social networks is growing through mobile devices, users are permanently connected, allowing access to valuable information from existing and potential customers, competition and consumer trends.

the volume and speed with which data is generated, and our ability to process, have made countless opportunities open to optimize business strategies and make decisions.

companies can take advantage of the “Big data” using information collected from customers through social networks to manage crises and feelings toward the brand, take actions direct sales and customer proactively optimize content strategy and improve the relationship with them.

the more information we have about customers, the greater the chances of giving better service in many custom cases, anticipating their needs, offering products and services just measure.

to apply the “Big data”, companies must invest in technological equipment, such as data centers where information is stored, and programs to bring value to that data. Many companies make use of “Big Data” to improve their position. Google, Apple, eBay, Netflix, Procter & amp; Gamble, among others.

The challenge is to develop the ability to impact the right offer at the right time. More than a tool, the “Big Data” is a new way to manage the business in a world where everything changes in a second

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