McDonald’s change the ingredients in their hamburgers – Financial Journal

Lindsay Whipp, Financial Times

McDonald’s has changed some of its most controversial, present in almost half of his letter ingredients. The decision highlights the pressure of US consumers, which is causing changes in the nutritional culture.

On Monday, the fast food chain announced that it has eliminated preservatives its Chicken McNuggets, . of hamburger meat, tortillas, of bagels, cookies, the sandwiches and scrambled eggs

it has also replaced corn syrup from their rolls – with high fructose – sucrose and a year ago he pledged to eliminate antibiotics in the diet of their chickens, amid doubts that suggest that may pose a health risk

on the other hand, McDonald’s is working. so that in 2025, only eggs that are cage, a decision which, as stated by the chain, have taken about a hundred companies.

Until recently, used only small businesses satisfy demand consumers regarding healthy food, reducing artificial ingredients and increasing transparency.

However, encouraged by social networks, the demand for healthy food has been increasing, which has forced McDonald’s and its competitors to make significant changes to their products, which, in turn, has affected suppliers like Tyson.

to date, McDonald’s has been widely criticized for not reacting fast enough, because smaller rivals like Chick-fil-a and took a while measures such as banning the use of antibiotics in their chickens.

However, due to the large size of McDonald’s has 14,200 restaurants in US- these changes have a greater impact on the supply chain. Shortly after entering the apple slices in 2004, the group acquired 10% of the national harvest. McDonald’s said that although some of the changes they supposed higher costs, not an impact on consumers.

The company said it could compensate saving on the purchase of other food products. In addition, it is expected prices to fall, because farmers are increasing production to meet the demands of a company like McDonald’s and other companies are making similar changes.

Mike Andres, head of McDonald’s in United States, stated that, although changes in its supply chain had raised challenges, was pleased with the progress.

“If we look at the food industry today, in dealing with many different suppliers, especially farmers will be challenges, “he said. Marion Gross, vice president of management of the supply chain, said it was essential to ensure that the infrastructure can withstand changes in the menu ingredients make plans and collaborate with suppliers.

These decisions come at a time when restaurant chains face a drop in sales and a huge competition from rivals and supermarkets.

the margin of inflation between eating inside and out is the largest since a decade ago, Andres said, which has generated strong competition in the form of promotions.

American chains like Kroger and Walmart have increased their supply of fresh and organic produce and have improved their counters, as they also benefit from consumers to spend more fresh ingredients

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