Pekka Rantala, the new marketing manager of HMD Global. Rantala before directed Rovio and worked at Nokia. 
the pieces are slowly coming together so that we again see a Nokia phone.
in May, Microsoft sold the business phone he had bought from Nokia the company FIH Mobile, a unit of the giant Taiwanese manufacture Foxconn, and HMD Global, a Finnish company responsible for the sale of phones and tablets under the Nokia brand. the former executive of Nokia, Arto Nummela, would direct that company as director general.
on Monday, another piece fell into place. HMD hired Pekka Rantala, former CEO of Rovio, the game maker Angry Birds , to revive the brand Nokia as its director of marketing .
Rantala has a daunting task before him. The notion of a high-end Nokia phone is a note of nostalgia than reality. Nokia was once the dominant player in the business phone – if you had a phone in the 90s, there is a high probability that it was made by Nokia – but faded into irrelevance competition among iPhone Apple and phones using Google’s Android software.
HMD will also use Android to power their phones and tablets, unlike earlier when Nokia used the Microsoft Windows phone software. The company now expects the strength of the name Nokia attract new consumers.
“Nokia is a recognized brand worldwide, and we have the opportunity to rejuvenate like never before,” Rantala said in an email. “I love Nokia, I love what it represents and I’d love to see it rise again.”
Rantala also said consumers still recognize the brand and think you still prefer to buy a Nokia phone.
a Rantala is available HMD’s commitment to spend US $ 500 million over the next three years in global marketing. While Apple and Samsung spend billions of dollars on marketing, HMD will focus on “being different” he said.
While HMD declined to comment on the timing of its products, the first litter Android phones will not arrive until next year.
Rantala previously spent a year as CEO of Rovio in a turbulent time when the company cut jobs and reduced costs after the success of its franchise Angry Birds failed to keep pace with its growth. Went there last year.
In all his previous posts the executive has been in contact with consumers, something Rantala believes puts it in a good position for his role in HMD.
The new R0L of Rantala in HMD is a kind of return to its roots. As Nummela, Rantala started his career at Nokia, where he held various positions during his tenure of 17 years at the company. Left Nokia in 2011, after serving as senior vice president of Marketing .
“Pekka has an important opportunity to rejuvenate the Nokia brand mobile phones mission,” Nummela said a statement.
HMD has a 10-year license to sell branded products Nokia. Nokia continues to exist as an independent company, but mainly sells telecommunications equipment.
FIH Mobile, a unit of Foxconn, will be responsible for the manufacture and distribution of products.
No comments:
Post a Comment