A tough competition you’ll be faced with Tesla, the first automaker capable of converting the electric vehicles in objects of luxury and desire for the consumers more avant-garde in the US. The company of Elon Musk is now the rival to defeat for automakers, traditional are launching with all the task of conquering the promising electricity market.
And the first clash broke out at the trade fair automotive of Paris, which opened yesterday.
The signatures Daimler Mercedes-Benz and Volkswagen Group presented a new concept of the electric car, which left in evidence the commitment of the German automobile industry to wage a fight with Tesla Motors on the leadership of electric vehicles.
Mercedes Benz has plans to launch at least ten cars powered by electric batteries in the coming years and will bring together all of your technologies linked to this type of models, including cargo boxes and energy storage systems under its new brand EQ. The unit of Daimler, said yesterday that its first model completely electric will be a sports utility vehicle (SUV) – type coupe, which will go on the market before the end of this decade and which will sell for about US$ 50 thousand. A prototype, which is close to the production version, was presented at the Paris show and you can go 500 miles on a single charge, less than the 542 kilometers that currently offers the Model X from Tesla.
"Now we are changing the switch. We are ready to launch an offensive of electrical products will cover all segments of vehicles, from compact to luxury class," said the ceo of Daimler, Dieter Zetsche.
Under this strategy, which envisages investments of US$ 1,100 million in battery technology, electric cars would represent about 25% of the shipments of Mercedes by the year 2025. The aggressive bet mark a radical turn from its previous strategy of offering electric versions of existing models as it did with the B-Class type van. The decision now to launch separate models under its own platform will give the electric cars of Mercedes greater visibility to compete with Tesla.
In parallel, presented the Volkswagen ID, the first of a new fleet of vehicles with an extended range of between 250 and 375 miles.
This new vehicle is part of the new strategy, Volkswagen Think New, "he has the potential to redefine the history of the brand," according to the company said.
it Is a philosophy that goes beyond a single vehicle or technology, as happened with the Volkswagen Beetle more than 70 years ago, that became the car most sold in the world in the TWENTIETH Century, the new concept ID to create a new revolution.
The production vehicle will be the first brand that comes to the sale based on a new structure of electric vehicles, called internally (MEB).
The "historical change" referred to by Volkswagen, is that because of the scandal of the diesel TDI, which will cost the company more than $ 15,000 million in costs for compensation, repair and repurchase of vehicles affected, the German mark virtually abandon its strategy of diesel engines to switch to one with hybrid and electric vehicles.
"The future is electric," said the CEO of the Volkswagen Group Matthias Mueller in Paris.
"In 2020 we will start to introduce a whole family of electric vehicles in the market," said the CEO of the brand Volkswagen Herbert Diess in the living room’s most important sector.
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