Apple’s event will be at 2 pm; It is expected to add a model with dual rear camera and keep the design of the previous model; later Sony will introduce a new version of its game console
Today is a day with two major events for technology scene: on one hand, Apple is expected to present its new iPhone; two hours later, Sony will make an announcement, in which the strongest rumors talk about the first look at the PlayStation 4 Neo, the console that updates the PS4 2013 and competes with the Xbox One S.
the invitation sent last week made clear enough: today at 2 pm (local time) Apple will introduce a new device, and no doubt will be the new generation iPhone, the successors of the iPhone 6 and 6S Plus, possibly called iPhone 7 and iPhone 7 Plus. The launch event, which could also announce a new version of your watch Watch, will take place on Wednesday, Bill Graham Auditorium in San Francisco (California) at 10 am, 2 pm of Argentina. It will see the presentation streamed using Safari on Mac or iOS, or Edge browser in Windows 10.
According to the latest rumors, incorporate a new range of colors, advanced photographic capabilities (with a camera rear dual, like the LG Huawei G5 or P9), a design without major modifications (with same size, with screens 4.7 inches and 5.5 inches, and a design as previous models) and may have IPX7 technology (will be waterproof but not submersible). The screens could be TrueTone, as has the iPad Pro, which uses a sensor to correct color depending on the ambient light.
It is also expected that dual camera iPhone 7 Plus count on wide-angle on one of the lenses, optical stabilization (as has the Plus model), 12-megapixel resolution and a flash four LED lights (to give more light and have more control over color temperature of the image), all as leaks analyst KGI Securities Ming-chi Kuo, collected by sites like AppleInsider, MacRumors and 9to5Mac.
the expert, who has been conducting the launches of the company in recent years, advanced the minimum storage capacity of the new devices will jump to 32 gigabytes (from 16 GB today) and will have variants of 128 GB and 256 GB.
In addition, the iPhone 7 Plus will have 3 GB of RAM, while the smaller model will have 2 GB. Both will have the Apple A10 processor, which will run at 2.4 GHz, a substantial improvement on the A9.
One of the great innovations is the elimination of traditional analog output for headphones (a path which were also Lenovo with its Moto Z and Chinese Leeco, which also has the support of Intel), which will be replaced by a wireless (which would use technology Bluetooth type link, but owner), but the user will keep the option to continue using a conventional handset using an adapter that plugs the port Lightning.
the event will come to Apple at a sensitive time because their profits fell 27 percent during the second quarter to 7800 million, mainly due to the decline in sales of iPhone handsets. The technology giant based in Cupertino (California) sold 40.4 million iPhones in the quarter, compared with 47.5 million in the same period of 2015.
That sales decline for the second consecutive quarter it led to a contraction of 14.6 percent in revenue, which totaled 42,360 million compared to 49.600 million in the same period last year.
the iPhone accounts for about two-thirds of the total sales of Apple, so all eyes will be watching updating, although many analysts believe it will be in 2017, at ten years old, when the company present a model with larger changes.
in addition all the smartphone market is slowing. For IDC in 2016 the sector’s growth will be only 1.6% to 1460 million devices sold, a big difference in 2015, when a solid growth of 10.6% over 2014 was recorded.
analysts suggest that growth this year will rely more on replacing old appliances in incorporating new users.
Agency EFE
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