signature AccorHotels has just launched her new brand JO&JOE, with that expected to reach the new generations of young people around the world, through the establishment of a space of coexistence, that is to say a home that is open to the outside world and designed to meet the expectations of the Millennials and all that appreciate the share, the spontaneity and experience.
to serve this new demand, the new offering from the portfolio intends to expand rapidly with the opening of 50 locations in 2020, with locations including Paris and Bordeaux (2018) as well as Warsaw, Budapest, Rio and São Paulo.
The facility will become entrenched in locations hectic center of the city that are near public transportation and less than 15 minutes from major points of interest (in Addition: what is it that you value most tourists look for a hotel?).
The project is an example of "excubación", conducted by the Marketing Innovation Lab of AccorHotels, that identify, test and share solutions to disruptive and focused on the customer, which can generate additional income for the mother Group of the same.
it Is important to note that you want to ‘attack’ the current demand on the part of the new generations, who are looking for a living space and an unexpected and innovative open house welcoming to both neighbors, as people who are in the city to explore.
The concept, which aims to reach the global market in the short term, is designed to promote interaction and accommodate a coexistence of positive community thanks to the common areas that are open to both the outside world and the interior.
In this sense, it wants to offer a portfolio that includes a bar, kitchen craft, kitchen collaborative, Happy House (private area for relaxing, working, cooking, or to share their recipes, and Yours (consisting of rooms and apartments for two to five persons with a private bathroom).
Read also: Airbnb already hit the hotel industry of Bogota, Cartagena and Medellin.
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