what Is Twitter for sale? When the river sounds…
A new rumor came over the Friday of the technological sector, and this opportunity has to do with Twitter, the social network with messages in 140 characters, that could be for sale, according to a report from CNBC.
The source says that Twitter is in talks with several companies, including Google and Salesforce. Neither Twitter nor Google responded to a request for comment immediately, and Salesforce refused to confirm or deny the rumor.
The target of Twitter has been debated on countless occasions since the return of its founder, Jack Dorsey, the executive chairman at the end of last year. Although the company has improved marginally in the profits and also in monthly active users, the data are not as positive as expected.
The rumor comes just after an analyst at RBC Capital Markets, Mark Mahaney, rebajara the shares of the company on Thursday: “This change is based on our belief that the value proposition of Twitter for advertisers might be decreasing, according to a recent survey of advertisers. We note that we still believe that Twitter is a unique asset with a value safe for its users”.
CNBC said that there is not yet an agreement, but the talks are strong, and that there could be an agreement before the end of the year. This would not be the first round of rumors about the purchase of Twitter, which previously included IBM and Verizon.
Currently Twitter has a little more than 310 million monthly active users, and although the company has gone out of its lethargy, the own company has ensured that still do not meet their expectation of profit. This year the social network has added stickers for the photos, has deleted the characters of multimedia content and has launched app for Apple TV, Xbox, and Amazon, with the objective being to find more followers through the issuance in streaming.
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