José López Vera – 7:52 – 27/11/2016
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The majority of countries of the region joined the Black Friday, offering substantial discounts.
Black Friday has become in few years a global phenomenon that floods of eye-catching discounts businesses all over the world. This day has ceased to be a phenomenon that was isolated in the united States, where it is usually held the fourth Friday of November, just after thanksgiving.
for half a decade, the large areas of americans who operate in Latin america, especially online such as Amazon or Walmart, introduced this fever by the sales in the Latin american markets. While it is important to note that in every country this day is developed in a different way, or even celebrated on a different date.
For example, in Mexico, where the Black Friday itself is not settled, these sales prior to Christmas will be held on the third weekend of November and is called Good Order. In 2016 the Good End generated a sales volume of 85.6 billion pesos (4,137 million dollars), according to the Confederation of Chambers of Commerce (CONCANACO). In this way, the Good End of this year, which took place between the 11 and the 13 of November, was an expense and a 7% higher compared to the previous year, exceeding two percentage points above the most optimistic forecasts.
30,000 argentines shopping in Chile
Chile is one of the countries where the Black Friday is more consolidated, as both Amazon and WalMart have achieved a high penetration in the country. In fact, during the Cyber Monday, another day of great discounts on online sales sites celebrated the past day 14, it made 83 million dollars in the country transandino. During this Black Friday expect big discounts on everything in electronics, apparel and footwear in Chile, which it seems is going to motivate that the 30,000 argentinians who live near the border, to cross the country to benefit from the discounts of the ocmercios chilean. For example, the average price of a Samsung S7 in Argentina is 1,483 dollars, while in the country transandino is only 686, a 54% less. In addition, in Argentina, the next Monday is a holiday, so that more argentines will be encouraged to cross the border. In fact, in argentina’s major cities close to the border, such as Cordoba or Mendoza, have been organized round trips in a day to Chile with the intention of taking advantage of the rebates of this country.
In other countries such as Colombia or Honduras, the Black Friday leads to be held several years, and it is where you expect some of the biggest discounts, can reach even 90%. In addition, in Colombia already had a Black Friday advance in the month of may, trying to take advantage of the pays extraordinary mid-year that received many colombian workers. Other countries, however, are relatively new in the celebration of Black Friday, as is the case of Bolivia, where this will be the second year that the shops are encouraged to offer substantial rebates.
In Spain, the Black Friday has also become a widespread phenomenon. Already been established as the second most important event of the year for shoppers, ahead of the summer sales and having ahead only to the holiday shopping season, according to a survey by Cuponation.is. In addition to the above-mentioned portal ensures that 26% of spaniards shop on the internet semalamente.
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