Rooms, lounges, restaurants, among other spaces of the Marriot in Charlotte, united States of America, were reinvented to make the guests think different and transform your experience of traditional hospitality with the technology of 'M Beta'. This concept allows the visitors to test and give their opinions about the changes that are made in the spaces of the hotel in real time.
When speaking of real time, Marriott is revolutionizing the industry and refers to the way in which, from now on, the users will be able to register their reactions and impressions on, for example, the omission of rows to make your check in at the hotel.
throughout the property, there are located buttons beta to evaluate the information of the guests through a recount in vivo. Simply at the press of a button, beta, visitors will be able to share your concepts about a specific innovation and to put them in real-time on whiteboards beta with digital screens, which are placed so that they can be seen all over the hotel, as well as in the web page TravelBrilliantly.com.
Marriott
So, each client not only will you feel at home, as it will be attended directly by the staff of the hotel either in the lobby, in the lobby or in the place that you want to with tablets, but you may comment about the service without even having to approach a reception desk to wait for long periods.
in Addition, this is the first hotel of the chain renovated with the concept of 'Beta live', which allows Marriott to be agile and meet the demands of your customers with immediacy and precision.
ENVIRONMENTS FUNCTIONAL AND CONNECTED TO THE DIGITAL AGE
"Marriott is a brand that is changing from 5 years ago. Our audience is very diverse and we want to give to business people, students, families, places where they can play freely," says Matthew von Ertfelda, vice president of strategy and innovation for Marriott International.
In this way, the string that provides its services since 1984, decided to invest close to us $ 16 million in the reinvention of spaces such as 'Flexibility training' in which guests have access to almost 1000 training sessions may be requested on a group basis or custom , available on the screens in the area of training and that can be seen on the link http://flexatmarriott.com/charlotte.
on the other hand, you can access the 'Study LG' a conference space within which is displayed a full kitchen and LG to provide a great experience gastrónomca that can be offered for any type of meeting.
The diners now have at their disposal a kitchen immersion in the Restaurant at Stoke, in which they removed walls between the kitchen and the dining room, to place the guests as the center of the action. In this way, the cooks will be able to interact and entertain the guests with their southern style known as 'farm-to-table'.
finally, we invested in the creation of a 'Localised Market', which is a community center, and the true social hub of the hotel. This allows travelers to enjoy a local coffee, and a great variety of culinary offerings in Charlotte with a continuous rotation of events for educational, literary, and musical entertainment.
"This is one of our hotels more representative. We wanted to take on a challenge and this was the place to be because it was a very traditional, old architecture and some modern. Charlotte is a city that is growing remarkably, and its airport is expanding precisely because of the tourist offer is having" Mike Dearing, general manager of the Marriott Hotels International.
Marriott
BIGGEST INVESTMENT AND BEST HOTELS
The next town where the hotel chain will seek to conquer with this innovative concept of technology 'M Beta' will be London and Latin america is currently within the investment plans of the giant Marriot.
in Addition, recently, Marriott International announced that it completed the acquisition of Starwood Hotels & Resorts Worldwide, a business that will constitute "the largest and best hotel company in the world."
"This is a fusion of dreams, because every traveller can find what you need and what you are looking for in a hotel. Starwood has 30 brands and we want to focus on doing my best with them and put our stamp Marriott. We compete with a chinese string, finally we get successful and we look forward to working with this union," said Arne Sorenson, President and CEO of Marriott.
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