The new chief executive of McDonald’s announced yesterday that it will reorganize its operating units sell more restaurants to franchisees and reduce costs, in an attempt to turn the fast food chain in a “company of modern and progressive burgers”.
The expected announcement
Steve Easterbrook left hungry specific analysts, who questioned whether the new CEO had done enough to deal with a revolution in consumer tastes details that have changed burgers and fries for healthier food.
McDonald’s shares fell 1.15% to US $ 96.13 on the NYSE. The titles became lost nearly 2% in premarket trading.
“Judging by the immediate reaction of investors seems to be more a sense of ‘prove it’ including, instead of a full acceptance of the plan of Mr. Easterbrook, “he said in a note to clients Stephen Anderson, an analyst at Miller Tabak & amp; Co.
Easterbrook said McDonald’s sell franchises 3,500 restaurants until 2018, raising the level of global property franchise of 81% to 90%. The previous plan intended to sell McDonald’s franchises 1,500 restaurants until 2016.
also promised to end the “cumbersome” and to examine the business management looking for inefficiencies. It is expected that these decisions will result in about $ 300 million in annual savings, most of which will be launched at the end of 2017.
McDonald’s
currently organizes its business according to geographical areas : United States, Europe, Asia-Pacific and Africa. But under the new scheme your business will be distributed in the United States, founding markets, international markets leadership and high-growth markets
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