A Coruna, March 13 (EFE) .- Inditex, which manufactures billion annually 50,000 pieces of reference, has set the goal of controlling where is each one of them at all times and to achieve designed its own system of radio frequency identification that this year will be implemented in all Zara.
using this technology, known as RFID (for its acronym in English ) allows the unit control each item with its “registration” through coding alarmed garments upon arrival at the logistics centers from that group distributes its clothing around the world.
the goal is to instantly locate what the customer wants and size you want, and streamline the logistics process to deliver it to any store in the world within 48 hours.
in addition, this technology enables control in detail what distribution is known as “shrink” that which is not known if any of thefts of customers or employees, suppliers or internal fraud and errors remaining trade annually equivalent to 0.8% of its total sales, which in the case of Inditex would result in almost 170 million euros.
the process starts with the identification of each garment on arrival at the logistics center where the alarm has placed them the provider is coded to introduce information such as model or size.
This makes deliveries to stores that receive new merchandise twice a week and whose sellers may know the location of the garment you want a client through devices such as PDAs.
the chip encoding the RFID system alarms manufactured by Tyco (although developed by Inditex), loses data as the product passes per box for payment in order to be reused.
“it’s an innovation project pure, there is no other like it in the world and has been developed entirely by us,” said the company president, Paul island, during a visit with press at the headquarters of Inditex in Arteixo (a Coruña).
Although other traders use radio frequency identification of products, Inditex is the only company that has developed a system ” recyclable “as responsible for its implementation, Ivan Escudero.
So while other distributors include information on labels (exterior or interior) carrying garments, Inditex has chosen to do so in a few alarms they can be reused more than a hundred times.
in recent years has invested 4,000 million euros in technology to enhance a business model that has led him to lead the global fashion trade.
currently, the system is implanted in 1,542 Zara stores in 63 different markets and the aim is that by the end of this year is already more than 2,000 Zara which adds the company on five continents.
subsequently spread to the rest of the group chains: Massimo Dutti, Bershka, Stradivarius, Pull & amp; . Bear, Oysho, Zara Home and Uterqüe
By By Ana Tuñas Matilla
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